Tournament organiser ESL has announced a partnership with international retail group Euronics.
The deal is mostly focused on ESL One Hamburg – which will take place over October 24-27th – but also includes national leagues in France, Germany, Italy, and Spain.
Additionally, Euronics will have in-store activations across all of its markets, featuring branding in its stores and at the tournament in Hamburg.
John Olsen, Managing Director of Euronics International discussed the deal: “The popularity and flexibility of partnering with ESL in esports has provided the Euronics Group with an exciting opportunity to collaborate simultaneously across all our markets, those carrying the Euronics logo as well as those Euronics members with strong local brands such as Boulanger (France) and Teknosa (Turkey).
“For us, providing ‘a human touch in a digital world’ is our guiding principle in everything we do both instore and online. With direct access to an extremely engaged audience across multiple channels we identified great synergies with ESL. We both have a passion for creating meaningful and unforgettable experiences for our customers and fans.”
Other sponsors of the upcoming ESL One in Hamburg include Intel, paysafecard, Mercedes-Benz, DHL, Vodafone, Mtn Dew AMP Game Fuel, and ASUS ROG.
Bernhard Mogk, SVP Global Sales & Business Development at ESL added: “We are thrilled to announce our partnership with a leading European retail group like Euronics and we are extremely proud they have chosen to partner with ESL for this first-ever groupwide sponsorship. Considering our mission to grow esports on a global scale and developing a scene where ‘everybody can be somebody’, Euronics is a natural fit with a significant footprint across all relevant key markets.”
Esports Insider says: The sponsors and partners of ESL One Hamburg, on a large non-endemic scale, is one of the more impressive rosters we’ve seen so far in esports. We’re interested to see exactly how Euronics choose to activate this deal, especially since it’s a group-wide, large-scale partnership.