North American organisation FlyQuest has entered a multi-year partnership with energy drink brand teaRIOT.
Joining forces with the organisation as its official energy drink, teaRIOT will activate the partnership through branding, live events, and content integration.
Ryan Edens, CEO of FlyQuest commented on the partnership: “At FlyQuest, we know great partnerships stem from aligned values. We are excited to find a partner in teaRIOT whose values of positivity and showcasing greatness align with our own. We believe that this partnership will benefit not only our fans, but our own players and staff by providing a healthier, alternative source to traditional energy drinks.”
teaRIOT will support FlyQuest both digitally and at live events, including its ‘Esports Career Workshops’ initiative. Hosted on college campuses, the career panel and networking fair aims to set up college students with possible career paths in the esports industry.
Laura Jakobsen, Co-founder of teaRIOT added: “We are thrilled to partner with FlyQuest to fuel player performance and well-being with a better energy alternative to traditional energy drinks containing questionable ingredients. teaRIOT is a perfect match for esports. Each bottle offers 100% plant-based energy with no added sugar powered by tea’s combination of natural caffeine and 100mg of L-theanine, an amino acid in tea, that helps sustain energy as well as boost cognitive performance and focus which is vital to game play.”
Esports Insider says: Esports is no strange to energy drink sponsors with the likes of Red Bull, Monster Energy, and Mountain Dew being involved in the industry, but energy tea? That’s a new one. FlyQuest has been quiet on the partnerships front for quite a while so we’re intrigued to see how this one pans out.