Gaming content creation company ESP Gaming has announced its rebrand to Estars Studios.
The rebrand is in aid of aligning the brand with its sister company, Estars.
Jeff Liboon, Co-founder and President of Estrars Studios said the following about the rebrand in a release: “We are thrilled to announce our new name as we remain committed to creating exceptional productions and events for our fans and partners. We’ve grown beyond the initial vision for the company and believe this alignment with Estars positions us at the forefront of competitive gaming.”
Estars Studios operates the World Showdown of Esports (WSOE), a multi-genre esports tournament series that has featured titles such as Dota 2, Fortnite, Hearthstone, and Rocket League. In August last year, the company partnered with sports network Stadium to create original esports programming.
Richard Blankenship, Co-Founder and SVP Business Development of Estars Studios also commented: “Estars Studios provides entertainment value to competitive gaming fans through world-class productions. This is an exciting time for us to expand our partnership network to deliver more authentic sponsorship opportunities.”
Estars is an esports engagement platform that “lets you play contests for free while watching your fave pro teams compete.” The platform hasn’t been launched at the time of writing, with pre-registration currently available on its website.
Esports Insider says: ESP Gaming was quite an established brand in the industry so it’s almost unfortunate to see it go, but aligning itself with its sister company makes sense. As long as WSOE and other projects are still carried out well then the public shouldn’t have any reason to be concerned.