English esports organisation Excel Esports has appointed Belong Gaming Arenas as its official arena partner.
Belong Gaming Arenas will act as a jersey sponsor of the organisation’s League of Legends European Championship (LEC) team moving forward.
Kieran Holmes-Darby, Managing Director of Excel Esports discussed the partnership: “We are very proud to be announcing Belong Gaming Arenas as our Official Arena Partner. We are really looking forward to working closely with Belong and utilising their cutting edge facilities to activate our community.”
Excel Esports will work with the company to host events across the United Kingdom at Belong’s physical locations. They will activate at Belong’s high street stores and at local events such as TwitchLDN, Insomnia65, and Insomnia66.
Mary Antieul, Head of Esports & Partnerships at Belong by GAME also commented: “We are very proud to be announcing Belong Gaming Arenas as our Official Arena Partner. We are really looking forward to working closely with Belong and utilising their cutting edge facilities to activate our community.”
Excel Esports unveiled its training facility, Excel HQ, at the home of English Rugby, Twickenham Stadium. Surrounded by familiar branding and carefully-planned areas to suit, Esports Insider attended the grand opening to get a behind-the-scenes look at what the facility offers.
Esports Insider says: Excel Esports has done a good job at catering to the UK esports audience through the LEC and its new training facility, and this partnership will help activate this audience across the country.
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