RFRSH Entertainment has announced gaming peripheral and accessory company Logitech G as a partner of its LEC franchise Origen.
The two-year deal will see Origen practice and compete using equipment supplied by its new partner – the players will also be involved in testing new products.
Logitech G will also act as a jersey sponsor for the League of Legends team, joining both German automobile giant Audi and gaming hardware brand OMEN by HP.
Jakob Lund Kristensen, Co-Founder of RFRSH Entertainment discussed the partnership in a release: “We’ve invested significantly in the build up of our teams, facilities and the organization and we’re constantly looking for areas to improve the conditions for both the players and the organization around them. We want to work with partners who have the same ambition, and the partnership with Logitech G will showcase this.
“In addition to the financial side, merchandise and the ambassadorship, between the Origen team and Logitech G, we will also be working together on introducing new products for the gaming market. Together we will be working on improving the teams’ and players’ facilities to support world-class esports.”
Most recently, Logitech G partnered with Spanish organisation Team Heretics. The brand is also in deals with the likes of Riot Games’ LEC, G2 Esports, London Spitfire, Altus Esports, ENCE, Royal Never Give Up, Team SoloMid, and Lazarus.
Esports Insider says: The LEC itself has made strides in terms of viewership and public perception since its rebrand from EU LCS, and in turn, we imagine the teams in the competition are quite desirable for companies looking promote themselves. Origen is a popular brand within itself so this seems like a sensible choice for Logitech G.