Netherlands-based esports organisation Team Liquid has partnered with Blood Centers of America.
The deal will result in Team Liquid-branded donation trucks that will travel around North America allowing fans to donate blood. Those who do donate will receive a limited edition ‘Team Liquid Turns Red’ t-shirt.
Steve Arhancet, Co-CEO and Owner of Team Liquid discussed the deal in a release: “We’re proud to partner with Blood Centers of America and its members on this life-saving initiative. Our fans are such a supportive, tight-knit community, and now we’re calling on them to help us accomplish something bigger than what we could achieve in any competition. Collectively, we have the opportunity to make a measurable impact on communities as well as save lives.”
The branded vans will accompany Team Liquid’s teams as they compete in the United States of America, providing more opportunities for fans to donate to the cause.
Bill Block, President and CEO of Blood Centers of America added: “Blood donations have never been more important, and everyone can play a part in making sure that people who need blood are able to get it. If everyone touched by this campaign signs up and shares the message with family and friends, we would see a major difference.”
Esports Insider says: This is a great partnership that is definitely unpredictable when you consider the current landscape of deals in esports. We’re used to seeing gaming chair and gaming peripheral partnerships, not deals that are for the wellness of others. The idea of receiving limited edition gear from Team Liquid will most likely be a great motivator for big fans!