North American organisation FaZe Clan has partnered with Israeli cloud-based web development platform Wix.
Becoming FaZe Clan’s website development and design partner, Wix has kicked off the deal by launching an official website for the organisation’s Fortnite team.
Erik Anderson, Head of Esports at FaZe Clan discussed the partnership in a release: “We look for partners that understand our vibrant communities and the esport audience. Wix has all of the elements of energy, style and speed that our players embrace and are symbolic of the FaZe Clan brand. Together, with Wix, we’re committed to creating content we know our fans will love.”
As well as acting as a jersey sponsor, Wix will work with FaZe Clan on creating “integrated social and digital content” to make use of the many personalities and players that represents the brand.
Omer Shai, CMO at Wix added: “Esports is wildly popular, with a growing and enthusiastic audience, and we are always looking for the best places to connect with current and future customers. We have pursued sports marketing partnerships for many years as we feel that this is a great way to build our brand. The partnership with FaZe Clan marks our first esports sponsorship and we believe it is a perfect fit. Plus, the opportunity to create dynamic content for FaZe Clan’s brand and their millions of fans is exactly the kind of engagement we love.”
FaZe Clan is also partnered with HTC Gaming, Nissan, SteelSeries, SCUF Gaming, and G FUEL. As well as Fortnite, it competes in Counter-Strike: Global Offensive, Call of Duty, PlayerUnknown’s Battlegrounds, Rainbow Six Siege, and FIFA.
Esports Insider says: FaZe Clan is one of the best organisations to get involved with if you want eyes on your brand so, for its first esports partnership, this is a clever move by Wix. In reality, the website that has been launched isn’t anything outstanding but we’ll be judging this deal on the content that’s produced.