Premier Tour announces partnership with NicNac’s

Snack brand NicNac’s has been named as the newest partner of Riot Games‘ DACH League of Legends tournament series, Premier Tour.

NicNac’s will support the Premier Tour’s remaining tournaments in 2019 as well as the league next year as it develops.

Premier Tour NicNac's
Image credit: Riot Games

The partnership marks NicNacs’ extended presence within the German esports scene. The brand has previously sponsored DreamHack Leipzig and is currently partnered with organisations Ad Hoc Gaming and Spandauer Inferno.

The Premier Tour Summer Cup officially kicked off this past weekend. The tournament sees twelve teams go head-to-head for a majority share of the €75,000 (£67,243) prize pool. The winner and runner up of the Summer Cup will also head to the European Masters to represent their region. The Summer Cup final will take place at gamescom on the 23rd of August with NicNac’s activating at the event, with full details to be confirmed at a later date.

R+V Versicherung also recently announced its partnership with the Premier Tour. The German insurance company is now an official supplier of the league and is set to host several exclusive events, as well as League of Legends skin giveaways.

Going into 2020, the Premier Tour will be moving away from its tournament structure and is set to be built into a league. Riot Games has named agencies Freaks 4U Gaming and Lagardère Sports as partners ahead the transition.

Esports Insider says: It’s clear to see that NicNac’s are serious about supporting the German esports scene. With a host of changes for the Premier Tour on the horizon, it’s always great to have committed sponsors on board.