Luminosity and Enthusiast Gaming partner with foodora Canada

14 August 2019


Enthusiast Gaming has announced that, in partnership with Canadian organisation Luminosity Gaming, it has entered into a sponsorship agreement with food delivery platform foodora Canada. 

The deal will see Enthusiast Gaming and Luminosity Gaming launch a digital advertising campaign which will include a social media contest. foodora Canada will also be a key merchandise sponsor for Luminosity, which includes a jersey sponsorship.

Luminosity Enthusiast foodora
Image credit: Luminosity Gaming

Matt Rice, Head of Marketing at foodora Canada discussed the deal in an announcement: “As foodora continues to grow, evolve and innovate within the Canadian food delivery space, it’s important that we also continue to reach new customers who would find value in our services. Partnering with Enthusiast and Luminosity allows us to tap into an existing mobile-first gaming community who are always searching for ways to be more efficient. It’s the perfect fit.”

In May, Enthusiast Gaming entered an agreement with 755 Capital Corp. and Aquilini GameCo, the parent company of Luminosity Gaming, to merge assets. This marks the first official partnership between the two entities since the announcement. 

Jon Dwyer, SVP & Head of Special Partnerships at Luminosity Gaming added:“The partnership with foodora Canada proves our ability to successfully integrate our operations thus far, and I am proud of both Enthusiast and Luminosity for the collaborative effort to develop a successful, custom marketing campaign. It’s exciting for us to see non-endemic gaming brands like foodora Canada utilizing our platform to reach the combined network of 200 million gamers, and one of the most sought after demographics.”

Canadian rapper Tory Lanez was added to the Luminosity Gaming ownership group in April. Lanez’s involvement with the organisation aims to help engage with fans, grow the brand, and create content. Luminosity Gaming currently holds partnerships with Universal Music Canada, apparel company META Threads, gaming equipment company SCUF Gaming, and streaming platform Twitch. 

Esports Insider says: It’s clear to see that Luminosity Gaming and Enthusiast Gaming are keen on entering local partnerships in Canada. With Luminosity’ Call of Duty team set to attend CWL Championship this weekend, it’s a great time to unveil a new deal.