German organisation SK Gaming has announced insurance firm ARAG as its latest partner.
The deal includes a jersey sponsorship, content initiatives, and activations at events.
SK Gaming will help to develop and promote ARAG’s offerings, including a new product that will be geared towards gamers.
Alexander Müller, CEO at SK Gaming discussed the partnership in a release: “We’re happy to welcome ARAG to the SK Gaming family and look forward to helping them become even better known within the younger demographics and address some of their core issues. We share many of the same values such as experience and internationality, the strive for best quality, which makes this a very natural fit. Both SK Gaming and ARAG will benefit greatly from this partnership as we exchange the knowledge we’ve accumulated in our respective fields throughout the years.”
The partnership will see SK Gaming work alongside ARAG on the insurance firm’s corporate social responsibility program, specifically in regards to cyberbulling. Additionally, ARAG will provide health and composite insurance to SK Gaming’s players.
Klaus Heiermann, Board Member of ARAG Holding SE added: “We look forward to working with one of the leading brands in the field of e-sports. SK Gaming offers us an opportunity to introduce ARAG to young target groups in an exciting environment, both in Germany and in our international markets as well. Through its innovative strength, ARAG has proven within a very short period of time that digital services clearly promote successful development in traditional business segments as well. We want to learn quickly in this dynamically growing field, and we expect our cooperation with the experienced team from SK Gaming to play an important role in this regard.”
Esports Insider says: Not only is this another non-endemic company entering esports, but it’s a company that’s looking to accommodate professional and casual players with its offering. SK Gaming has a limited, but solid, roster of partners and ARAG seems like a good addition so far.