Astralis Group – the parent company of Astralis, Origen, and Future FC – has brought on Anders Hørsholt as its Co-CEO alongside Nikolaj Nyholm.
Hørsholt is the former CEO of FC Copenhagen and most recently served as Vice President of MTG Nordic.
Nyholm commented on the hire in a release: “Anders will be responsible for the day-to-day management of the organization and together with CCO Jakob Lund Kristensen, Sports Director Kasper Hvidt and VP of Brand and Comms Steen Laursen, Anders will continue the work positioning Astralis Group as a global leader in the esports industry. We will focus on fan relations, content and commercial activities in order to strengthen both the business, but also the facilities and performance tools around the individual players and teams.”
Astralis Group is a newly-formed entity that branched off from RFRSH Entertainment. There were concerns of a potential conflict of interest as the company owned both Danish CS:GO team Astralis and tournament circuit BLAST Pro Series.
Hørsholt commented on his new venture: “I introduced esports in FC Copenhagen where we launched North around the same time as Astralis became a part of RFRSH and I have watched how the organization around Astralis has managed to position themselves not only in the media landscape, but also performance-wise and commercially. I will become a part of a very strong and experienced organization, which is a challenge I am really looking forward to taking on.”
Esports Insider says: Hørsholt has solid experience in both traditional sports and esports so we’re sure he’ll make a good addition to Astralis Group, which is aiming to do things differently with separate brands dedicated to a variety of titles in the industry.