Analytical agency Esports Charts has announced a partnership with North American organisation TSM.
As part of the deal, Esports Charts will provide TSM with statistics and analytics on the organisation’s teams and personalities in monthly reports.
The data Esports Charts will provide includes media performance, audience preferences, popularity and growth, and engagement levels. This is said to help the organisation understand and evaluate the “current trends and development paths of the esports market.”
Ivan Danishevsky, Founder of Esports Charts commented on the partnership in an announcement: “We believe that our work not only provides value to esports in general, but also to teams and organizations in particular. Our analytics provides broadcasting performance metrics that enable better sponsor-organization relationships thus improving ad potency and profit growth for great partners of ours like Team SoloMid. I’m proud to make esports better, together!”
The organisation has just announced its new headquarters and practice facility. With a total area of 25,000 square foot, the building is being constructed by NxT Studios in Los Angeles and is set to open in early 2020. Earlier this year, it secured a $25M investment.
This partnership is similar in nature to those recently established by Newzoo. In August, the analytics firm announced deals with Team Liquid, DetonatioN Gaming, and Ninjas in Pyjamas that sees it provide relevant insights into games and markets to each organisation.
Esports Insider says: TSM not only has a solid roster of competitors, it also sponsors streamers, so Esports Charts will likely offer better ways for TSM to identify targets and aid in making the right decisions to reach them.