16-17 September 2019 | London
ESI London is the ultimate esports industry showcase.
ESI London is the ultimate esports industry showcase.

ABOUT ESI LONDON

 

ESI London is the international esports conference and exhibition.

We’ll be providing two days of industry leading content. Our tracks are designed to help educate, spark creativity and debate for those embedded in the industry and those outside of it. ESI London will provide the perfect opportunity to forge new business relationships and help businesses find the right partners. #ESILondon will be the ultimate industry showcase.

400+ Delegates
60+ Leading industry speakers
30+ Panels, debates, showcases
4 tracks covering a broad range of topics in the esports industry
Live pitch competition: ‘The Clutch’
One on one matchmaking opportunities

2 networking after-parties

We will have the best in class speakers and mentors at ESI London, as well as the most engaging and thought-provoking agenda of 2019.

OVERVIEW

ESI London September 2019
Exhibition, Panels, Keynotes, Networking, Mentorship Meetings, Parties, Pitch Competition

ESI London is a two day event taking place at Twickenham Stadium, in the vibrant city of London.
Day one will include a full day of top-tier content. The day will offer two tracks, with the first focusing on ‘Esports: the current state of play’ and the second looking at ‘Innovation, sports and esports’. The former will also include the unique ‘ESI Brand Showcase’ which will welcome several notable companies and brand partners to discuss their partnerships.
We shall of course ensure all attendees are fed and watered whilst there’ll be ample area for one-on-one meetings and networking aplenty. 

Day two will include an ESIC led track, investment focused panels followed by the live afternoon pitch competition for shortlisted start-ups in the inaugural edition of ‘The Clutch’.

400+
Delegates

40
Top Industry
Speakers

30+
Countries
Represented

15+
Media
Outlets

30
Esports & Sports Team
Representatives

25+
Brands

Who attends

  • Esports organisations30%
  • Suppliers & Service Providers30%
  • Media15%
  • Sports Clubs & Leagues10%
  • Regulatory bodies, Betting companies and others10%
  • VCs & Investors5%

WHY YOU SHOULD ATTEND

ESI London is a must-attend event for anyone interested in or currently doing business in esports around the world.

One day jam-packed full of content with panels and round-tables, networking and mentorship opportunities.
One day of direct access to the ESI Connect community and the exclusive ESI Clutch pitch competition.

We ensure attendees get value for money with an interesting and thoroughly curated agenda. We’ll provide ample place and time for sponsors and partners to help learn, guide, and partner-up with fresh talent and entrepreneurs in the esports space. We’ll close off with one of our trademark closing parties that you’ve all come to love.

ESI London will span three days in total with pre-registration evening networking drinks on the 15th of September

Sessions for the 16th of September are yet to be defined but rest assured they will be nothing but world-class speakers from all walks of life and industries, cherry-picked by Esports Insider for you. 

WHY YOU SHOULD SPONSOR

ESI London opens the doors to the esports entrepreneurs of the world while simultaneously capturing the intent of esports fans and businesses. This is a phenomenal opportunity to showcase your business and to promote it as a leader within, supporter and partner of the industry as it continues to grow.

This event will offer a unique opportunity to get in on the ground floor on all aspects related to the business of esports from looking after and management of players to marketing, merchandising, building a brand, fan engagement, and more. ESI will bring together the decision makers at the world’s top teams, tournament organisers, brands, bookmakers, suppliers, investors, professional service providers, sports clubs, media and more.

  • Brand awareness to a targeted crowd of decision makers across esports, and connected industries
  • Be known as a leader in the space to the full sphere of stakeholders
  • Support the burgeoning esports industry and ensure people know who you are, and what you can offer
  • Gain extensive support from the full Esports Insider network on your journey in esports. This includes content and promotion on one of the leading industry news portals globally, support on social channels, real-life connections and plenty more

For more information and to get involved: info@esportsinsider.com

HIGHLIGHTS & VIDEOS
ESI NEW YORK
ESI BIRMINGHAM 2018
ESI LONDON 2018

SPEAKERS

Viktor Romaniuk Wanli - Kinguin - Founder
VIKTOR ROMANIUK WANLI
Founder and CEO
Kinguin
Amit Jain
Esports Investor
Rewired.GG
Malte Barth
Founding Partner
BITKRAFT
Spike Laurie
Venture Director
Hiro Capital
David Fenlon
Director
davidfenlon ltd
Patrick Mahoney
CEO
We Are Nations Inc
Christie St. Martin
Head of Strategy
Qiang Bai
Chairman
Esport 8
Xuan Li
CHIEF STRATEGY OFFICER
LGD GAMING
Dominic Sacco
Content Director
British Esports Association
Seb Carmichael-Brown
Commercial Director
Hashtag United
Robert Douek
President
RFRSH Entertainment
10:00 - 10:10
Opening Remarks
10:10 - 10:50
Franchising in esports: the perfect remedy or a threat to a healthy ecosystem? Call of Duty is the most recent title to join the franchise system, with Activision Blizzard reportedly gunning for between $25 and as much as $60 million for a slot. The Overwatch League, a unique global franchise league, continues to have its sceptics, whilst the only European franchise league in the LEC seems to be the biggest success story yet. Valve continue with the polar opposite approach whereby the system is, largely, a free for all - although recently a little more structure to the madness has been added. Then there's the likes of Ubisoft who sit happily in the middle, offering help & support where necessary but helping an esports ecosystem blossom. Is there a best approach? Does franchising pose an overall threat to smaller teams & is a franchise model ultimately anti-competitive? Speakers Anna Baumann - Managing Director - Rogue Robbie Douek - President & CCO - RFRSH
10:50 - 11:20
Morning Refreshments
11:20 - 11:40
Kinguin and the Esports Performance Center Join Viktor Wanli, Founder and CEO of Kinguin, as he shares his vision behind Kinguin’s Esports Performance Center (EPC), a premier esports bootcamp facility for professional gamers located in Warsaw, Poland that boasts four training rooms, a conference room, 21 players’ rooms, two kitchens, a players’ lounge, gym, dining room, and chill-out zone. Viktor will also speak about his extensive knowledge on the future of physical spaces in esports and how vital a comprehensive esports curriculum and education program is to evolving the esports industry. Speaker Viktor Wanli - CEO - Kinguin
11:40 - 12:20
East meets West: Comparing the state of play when it comes to China and EU/NA/CIS Esports is truly global by nature, with several different regions competing across the globe. Each region has various quirks in playstyle and often a different understanding of the game. Similarly, the commercial landscape varies across regions. With huge sports owners frequently involved in the West, how does this compare to the East? What challenges do each region face and will we see a convergence of the cultures in future? Speakers Qiang Bai - Founder - Esport 8 Xuan Li - CSO - LGD Gaming Roman Dvoryankin - General Manager - Virtus.pro Moderator Li Ma - Senior Manager - Tencent
12:20 - 12:50
ESI Brand Showcase
12:50 - 14:00
Buffet Lunch
14:00 - 14:30
ESI Brand Showcase
14:30 - 15:00
ESI Brand Showcase
15:00 - 15:30
ESI Brand Showcase
15:30 - 16:00
Afternoon Refreshments
16:00 - 16:40
Esports media & data rights: a minefield or a huge unexploited revenue opportunity? Each year figures emerge as to just how lucrative media and broadcast rights are across a variety of traditional sports. With esports media consumed generally consumed for free and through Twitch, how can tournament organisers monetise this vast opportunity? With the absence of television as a primary medium for content consumption, does this make navigating the media rights landscape difficult? Similarly, with data availability and rights still nascent outside of Valve run titles - will publishers open up access to their data? How can data be harnessed for visualisation and other purposes to enhance both viewer and player experience? Speakers Moritz Maurer - CEO - GRID
16:40 - 17:20
Building on the biggest year in UK esports history 2018 was undoubtedly a landmark year for UK esports. From ESL One Birmingham marking the first time a Dota 2 Major landed on UK shores through to FACEIT hosting the Counter-Strike: Global Offensive Major, there was no shortage of global events. With Weavr winning government funding, EXCEL landing a coveted LEC slot & plenty more occurrences, it's safe to say that 2018 was the biggest year for UK esports yet. But what has been done to build on the success and how can the UK industry work to ensure it's not just a flash in the pan? Speakers Heather Dower - Marketing and Communications Manager - ESL UK Moderator Dom Sacco - Content Director - British Esports Association
17:30 - 23:30
Evening Networking Drinks @ The Rose Garden
10:00 - 10:10
Opening Remarks
10:10 - 10:50
Sport simulation games: PR statement or a viable esports entrance?There's been a swathe of sports clubs getting involved in esports across the space. The most common way for most teams to get involved remains through sport simulation games. With sport simulation esports such as FIFA not attracting anywhere near the numbers of titles such as League of Legends, Dota 2 and Counter-Strike - is it really worth entering? Are sports clubs dabbling in FIFA merely as a PR stunt or does it fit into a wider strategy? Is it true that FIFA is the 'gateway drug' to other, more respected esports titles? Speakers Nico Maurer - CEO - Team Vitality
10:50 - 11:20
Morning Refreshments
11:20 - 12:00
Sim Racing: more than just an esport?
12:00 - 12:30
Twickenham, the RFU, and Excel - the story so farTwickenham as a venue has very quickly established a presence in the esports world. From not being on the radar to hosting the CS:GO Minors, and now housing one of the UK's premier esports team in EXCEL - there's now a whole lot going on. There's Halo on the horizon too, and, one would assume plenty more in the pipeline. Hear from the RFU and EXCEL about the partnership so far and what's to come moving forward. Speakers Kirean Holmes-Darby - Managing Director and Co-Founder - EXCEL 
12:30 - 13:00
Using esports to unlock an untapped market - a football case studyA plethora of football clubs have entered the space in different manners. From having a FIFA player through to full on partnerships such as PSG.LGD. A standout, and different approach is that of F.C. Copenhagen. The Danish football powerhouse decided to create a brand separate to that of its football team and launch into Counter-Strike amongst other titles. How has the partnership worked? What were the reasons behind creating North and what does the future look like? Speakers Christian Sorensen - CEO - North
12:50 - 14:00
Buffet Lunch
14:00 - 14:40
Shaping the future of the esports viewing experienceTo many, the esports spectator experience is considerably further along than that of many other media and entertainment industries. Augmented Reality is already being used in broadcasts such as League of Legends World Championship and The International, and equally the use of VR seems a natural fit. What are broadcasters looking at to innovate in the esports space? How are companies that traditionally operate outside of esports looking at the industry and what can they bring to a space already considered innovative?
14:40 - 15:20
TBC
15:20 - 16:00
Afternoon Refreshments
16:00 - 16:40
The continued convergence of pop culture and esportsWhether it's big name hip hop artists and celebrities investing in esports or streetwear brands getting involved - there's plenty of examples of popular culture seeping into esports and vice-versa. Similarly, there's music collaborations at esports events around the world and these will continue to evolve. Is the convergence natural? Where will the space go in the next few years? Is continuing to keep up with these trends vital to esports teams establishing a solid brand? Speakers Craig Santicchia - Partnerships Manager - Fnatic Erik Anderson - Head of Esports - FaZe Clan Patrick Mahoney - CEO - We Are Nations
16:40 - 17:10
Mobile esports: the next big thing?
17:25 - 11:30
Evening Networking Drinks @ The Rose Garden
10:00 - 10:10
Opening Remarks
10:30 - 10:50
David Fenlon: Comparing and contrasting esports to other industries
10:50 - 11:20
Morning Refreshments
11:20 - 12:00
Thickening the pipeline: what do investors want to see? Speakers Amit Jain - Esports Investor - Rewired.GG Malte Barth - Founding Partner - BITKRAFT Spike Laurie - Venture Director - Hiro Capital
12:00 - 12:40
China: Esports investment gold mine, or money pit? With the likes of Tencent and Alibaba headquartered in China, it's no surprise that there is a considerable amount being spent on further developing and professionalising esports locally. From the £220m plus 'esports town' in Hangzhou, to arenas in Shenzhen, Beijing and of course, Shanghai - the 2019 host city of The International, there is huge investment and belief across the board in the potential for China to become the undisputed international centre of excellence for esports. But are such sizable investments warranted? And will, and how, can an ROI be delivered?
12:40 - 14:00
Buffet Lunch
14:00 - 15:30
The Clutch The Clutch will provide ten companies an opportunity to pitch to an esteemed panel of investors with considerable experience in investment & esports.  Each organisation will take the stage and have four minutes to pitch – after which we’ll cut the mics.  The panel will then have six minutes to ask questions and test the mettle of each individual.  The investors will, at the end of the day, decide who pitched and responded to questions the best. The winner will be presented the inaugural ‘The Clutch’ trophy – and who knows – there may well be investment offers forthcoming. Judges Amit Jain - Esports Investor - Rewired.GG Malte Barth - Founding Partner - BITKRAFT Spike Laurie - Venture Director - Hiro Capital
15:30 - 16:00
Afternoon Refreshments
16:00 - 16:40
The Clutch & closing remarks The Clutch will provide ten companies an opportunity to pitch to an esteemed panel of investors with considerable experience in investment & esports.  Each organisation will take the stage and have four minutes to pitch – after which we’ll cut the mics.  The panel will then have six minutes to ask questions and test the mettle of each individual.  The investors will, at the end of the day, decide who pitched and responded to questions the best. The winner will be presented the inaugural ‘The Clutch’ trophy – and who knows – there may well be investment offers forthcoming. Judges Amit Jain - Esports Investor - Rewired.GG Malte Barth - Founding Partner - BITKRAFT Spike Laurie - Venture Director - Hiro Capital
16:40 - 17:20
Closing panel
18:00 - 00:00
Afterparty
10:00 - 10:10
Opening Remarks
10:10 - 10:50
The blurred lines between esports and influencer marketingOver recent years both influencer marketing and esports have rocketed in popularity. Traditional advertising has been challenged conceptually and many brands are looking to influencers to create an affinity between a brand and a consumer. Esports organisations often have both a competitive arm as well as an arm that can include streamers under the same brand. When organisations then go to pitch to brands for sponsorship, are figures conflated when it comes to the esports side or are they right to include the streamer figures? Equally, with players often utilising streaming as a secondary means of income and a way to build a personal brand and engage their fan base - do the lines become further conflated? Speakers Seb Carmichael-Brown - Commercial Director - Hashtag United Christie St. Martin - Head of Strategy - TBA
10:50 - 11:20
Morning Refreshments
11:20 - 12:00
More than just an activation: building a lasting brand legacy in esportsThere's no shortage of brands who have entered the esports world. From fully fledged global campaigns to smaller, local activations, there's now plenty of good examples of targeting an esports audience effectively. With everything though, it takes more than just a one-off campaign to build a lasting brand impact in a space. Who has done it best so far and what needs to be done to achieve such success?
12:00 - 12:40
Activating as a bookmaker in esports: The do’s and don'tsEsports sponsorships are becoming increasingly common across the esports space, with nearly every team competing in Counter-Strike and Dota 2 bearing a betting brand. Different operators activate their sponsorship in different ways, however. Hear from the panel about some of the key do's and don'ts when activating in the esports space, and how it differs from sponsorship elsewhere.
12:40 - 14:00
Buffet Lunch
14:00 - 14:30
Cheating, match-fixing and betting fraud in esports: Where are we?Speakers Ian Smith - Commissioner - Esports Integrity Coalition
14:30 - 15:20
Can esports and betting on esports coexist in peace and harmony?
15:20 - 16:00
Afternoon Refreshments
16:00 - 16:30
The esports integrity ecosystem: Working together for the future of healthy esportsSpeaker Stephen Hanna - Chairman of the Board (APAC) - ESIC
16:30 - 17:20
Reliable data: can a standard be agreed?Moderator Ian Smith - Commissioner - Esports Integrity Coalition
18:00 - 00:00
Afterparty
TESTIMONIALS
Testimonial
ESI Birmingham was by far one of the best networking opportunities I have had. The wide range of speakers and topics covered really gives a huge insight into the world of Esports. I can honestly say that without ESI events, I wouldn’t have made so many connections. I had the opportunity to gain exclusive backstage access to the biggest UK esports event. It was a fantastic experience which I would not of had without attending this ESI event. Professional, reliable, networking.
Callum Scott - 
National Events Manager, The Rank Group
Quite simply, ESI, that is both the site and their events, is a great place to promote your brand while also connecting with leaders in the industry.
Kirsty Endfield - 
Founder, Swipe Right PR
ESI London represents a great opportunity for us, as a leading esports solutions provider, to be present and contribute to the conversation and to then positively influence the thinking of others who are learning more about the space.
Martin Wyatt - 
Head of Global Partnerships, Gfinity
I really enjoyed my time at ESI London. In addition to some informative expert panels, it was a great networking opportunity. I hope to return again next year!
Jason Lake - 
CEO, compLexity Gaming
The ESI Super Forum at the Chelsea Football Stadium has not only been a very well organized event but also convinced with fresh panel topics all around the business of esports including a wide range of anyone involved in the scene. Well done Esports Insider!
Tomek Borowka - 
(Former) Esports Marketing Manager, Super Evil Megacorp
Thank you to the ESI team for giving us the opportunity to speak at ESI Birmingham. It was a fantastic event providing an invaluable amount of insight on esports, which is testament to the strength of ESI's relationships within the esports industry. We are looking forward to the next event already!
PwC
Testimonial

LOCATION

Twickenham Stadium
Whitton Rd
Twickenham,
TW2 7BA

SPONSORS

ESI LONDON REGISTRATION