16-17 September 2019 | London
ESI London is the ultimate esports industry showcase.
ESI London is the ultimate esports industry showcase.

ABOUT ESI LONDON

 

ESI London is the international esports conference and exhibition.

We’ll be providing two days of industry leading content. Our tracks are designed to help educate, spark creativity and debate for those embedded in the industry and those outside of it. ESI London will provide the perfect opportunity to forge new business relationships and help businesses find the right partners. #ESILondon will be the ultimate industry showcase.

500+ Delegates
100+ Leading industry speakers
30+ Panels, debates, showcases
4 tracks covering a broad range of topics in the esports industry
Live pitch competition: ‘The Clutch’ presented by Esports Global Fund
One on one matchmaking opportunities

2 networking after-parties

We will have the best in class speakers and mentors at ESI London, as well as the most engaging and thought-provoking agenda of 2019.

OVERVIEW

ESI London September 2019
Exhibition, Panels, Keynotes, Networking, Mentorship Meetings, Parties, Pitch Competition

ESI London is a two day event taking place at Twickenham Stadium, in the vibrant city of London.
Day one will include a full day of top-tier content. The day will offer two tracks, with the first focusing on ‘Esports: the current state of play’ and the second looking at ‘Innovation, sports and esports’. The former will also include the unique ‘ESI Brand Showcase’ which will welcome several notable companies and brand partners to discuss their partnerships.
We shall of course ensure all attendees are fed and watered whilst there’ll be ample area for one-on-one meetings and networking aplenty. 

Day two will include an ESIC led track, investment focused panels followed by the live afternoon pitch competition for shortlisted start-ups in the inaugural edition of ‘The Clutch’ presented by Esports Global Fund.

500+
Delegates

100+
Top Industry
Speakers

30+
Countries
Represented

20+
Media
Outlets

30
Esports & Sports Team
Representatives

25+
Brands

Who attends

  • Esports organisations30%
  • Suppliers & Service Providers30%
  • Media15%
  • Sports Clubs & Leagues10%
  • Regulatory bodies, Betting companies and others10%
  • VCs & Investors5%

WHY YOU SHOULD ATTEND

ESI London is a must-attend event for anyone interested in or currently doing business in esports around the world.

One day jam-packed full of content with panels and round-tables, networking and mentorship opportunities.
One day of direct access to the ESI Connect community and the exclusive ESI Clutch pitch competition presented by Esports Global Fund.

We ensure attendees get value for money with an interesting and thoroughly curated agenda. We’ll provide ample place and time for sponsors and partners to help learn, guide, and partner-up with fresh talent and entrepreneurs in the esports space. We’ll close off with one of our trademark closing parties that you’ve all come to love.

ESI London will span three days in total with pre-registration evening networking drinks on the 15th of September

Sessions for the 16th of September are yet to be defined but rest assured they will be nothing but world-class speakers from all walks of life and industries, cherry-picked by Esports Insider for you. 

WHY YOU SHOULD SPONSOR

ESI London opens the doors to the esports entrepreneurs of the world while simultaneously capturing the intent of esports fans and businesses. This is a phenomenal opportunity to showcase your business and to promote it as a leader within, supporter and partner of the industry as it continues to grow.

This event will offer a unique opportunity to get in on the ground floor on all aspects related to the business of esports from looking after and management of players to marketing, merchandising, building a brand, fan engagement, and more. ESI will bring together the decision makers at the world’s top teams, tournament organisers, brands, bookmakers, suppliers, investors, professional service providers, sports clubs, media and more.

  • Brand awareness to a targeted crowd of decision makers across esports, and connected industries
  • Be known as a leader in the space to the full sphere of stakeholders
  • Support the burgeoning esports industry and ensure people know who you are, and what you can offer
  • Gain extensive support from the full Esports Insider network on your journey in esports. This includes content and promotion on one of the leading industry news portals globally, support on social channels, real-life connections and plenty more

For more information and to get involved: info@esportsinsider.com

HIGHLIGHTS & VIDEOS
ESI HOF 2019
ESI NEW YORK
ESI BIRMINGHAM 2018
ESI LONDON 2018

SPEAKERS

Nicolas Maurer
CEO
Team Vitality
Ian Smith
Commissioner
ESIC
Anna Baumann
Rogue Sports Europe
Managing Director and General Counsel
Viktor Romaniuk Wanli - Kinguin - Founder
VIKTOR ROMANIUK WANLI
Founder and CEO
Kinguin
Amit Jain
Esports Investor
Rewired.GG
Malte Barth
Founding Partner
BITKRAFT
Spike Laurie
Venture Director
Hiro Capital
David Fenlon
Director
davidfenlon ltd
Patrick Mahoney
CEO
We Are Nations Inc
Christie St. Martin
Gaming Director
IMC
Qiang Bai
Chairman
Esport 8
Xuan Li
CHIEF STRATEGY OFFICER
LGD GAMING
Dominic Sacco
Content Director
British Esports Association
Ben Greenstone
Director
Taso Advisory
Seb Carmichael-Brown
Commercial Director
Hashtag United
Robert Douek
President
RFRSH Entertainment
Helen Sarah Gammons
Relationship Manager - Media & Entertainment Group
HSBC Private Bank
Jamie MacLaurin
Team Manager
Alfa Romeo Racing F1 Esports
Hai Ng
Integrity Ambassador
ESIC
Ben Woodward
Co-Founder
Code Red Esports
Stephen Hanna
Chairman
ESIC
David Yarnton
Chairman
Edge Esports Limited
Lee-Ann Johnstone
CEO
AffiliateINSIDER
Clement Murphy
Marketing Manager
FACEIT
Darren Cox
President and CEO
Millennial Esports
Christian Sørensen
CEO
North
David Martin
Director - Investment Committee
Esports Global Fund
Li MA
Senior Manager
Tencent Europe
Solenne Lagrange
Marketing and Creative Director
GINX Esports TV
William Deller
Senior Associate
Bird & Bird LLP
Sabina Hemmi
CEO and Cofounder
Elo Entertainment
Scott McMillan
Co founder & co owner
Method
Rafal Mrzyglocki
CEO
Aram
Jonathan Lyth
Technical Director
Es Broadcast Ltd
Deborah Mensah-Bonsu
Head of Content
Space Ape Games
Oskar Fröberg
Founder & CEO
Abios
Tatiana Zheltomirska
Chief Marketing Officer
WePlay! Esports
Malph Minns
MD
Strive Sponsorship
Jonathan Tilbury
Executive Director
National Student Esports (NSE)
Martin Dachselt
Managing Director
Bayes Esports Solutions GmbH
Heather Dower
Marketing and Communications Manager (Head of Marketing)
ESL UK
Geo Collins
Broadcast Talent
Freelance
Marco Blume
Trading Director
Pinnacle
Yinsu Collins
Sports Journalist
Sky
10:00 - 10:10
Opening Remarks
10:10 - 10:50
Franchising in esports: the perfect system or a threat to the overall ecosystem? Call of Duty is the most recent title to join the franchise system, with Activision Blizzard reportedly gunning for between $25 and as much as $60 million for a slot. The Overwatch League, a unique global franchise league, continues to have its sceptics, whilst the only European franchise league in the LEC seems to be the biggest success story yet. Valve continue with the polar opposite approach whereby the system is, largely, a free for all - although recently a little more structure to the madness has been added. Then there's the likes of Ubisoft who sit happily in the middle, offering help & support where necessary but helping an esports ecosystem blossom. Is there a best approach? Does franchising pose an overall threat to smaller teams & is a franchise model ultimately anti-competitive? Speakers Anna Baumann - Managing Director - Rogue Robbie Douek - President & CCO - RFRSH Moderator Spike Laurie - Venture Director - Hiro Capital
10:50 - 11:20
Morning Refreshments
11:20 - 11:40
Kinguin: The Esports Performance Center Join Viktor Wanli, Founder and CEO of Kinguin, as he shares his vision behind Kinguin’s Esports Performance Center (EPC), a premier esports bootcamp facility for professional gamers located in Warsaw, Poland that boasts four training rooms, a conference room, 21 players’ rooms, two kitchens, a players’ lounge, gym, dining room, and chill-out zone. Viktor will also speak about his extensive knowledge on the future of physical spaces in esports and how vital a comprehensive esports curriculum and education program is to evolving the esports industry. Speaker Viktor Wanli - CEO - Kinguin
11:40 - 12:20
East meets West: Comparing the state of play when it comes to China/SEA & NA/EU/CIS Esports is truly global by nature, with several different regions competing across the globe. Each region has various quirks in playstyle and often a different understanding of the game. Similarly, the commercial landscape varies across regions. With huge sports owners frequently involved in the West, how does this compare to the East? What challenges do each region face and will we see a convergence of the cultures in future? Speakers Qiang Bai - Founder - Esport 8 Xuan Li - CSO - LGD Gaming Moderator Li Ma - Senior Manager - Tencent
12:20 - 12:50
David Fenlon: Comparing and contrasting esports to other industries Speaker David Fenlon
12:50 - 14:00
Buffet Lunch
14:00 - 14:30
ESI Brand Showcase
14:30 - 15:00
ESI Brand Showcase
15:00 - 15:30
ESI Brand Showcase
15:30 - 16:00
Afternoon Refreshments
16:00 - 16:40
Esports media & data rights: a minefield or a huge unexploited revenue opportunity? Each year figures emerge as to just how lucrative media and broadcast rights are across a variety of traditional sports. With esports media consumed generally consumed for free and through Twitch, how can tournament organisers monetise this vast opportunity? With the absence of television as a primary medium for content consumption, does this make navigating the media rights landscape difficult? Similarly, with data availability and rights still nascent outside of Valve run titles - will publishers open up access to their data? How can data be harnessed for visualisation and other purposes to enhance both viewer and player experience? Speakers Moritz Maurer - CEO - GRID Sabina Hemmi - CEO and Co-Founder - ELO Entertainment William Deller - Senior Associate - Bird & Bird LLP Oskar Froberg - CEO - Abios
16:40 - 17:20
Building on the biggest year in UK esports history 2018 was undoubtedly a landmark year for UK esports. From ESL One Birmingham marking the first time a Dota 2 Major landed on UK shores through to FACEIT hosting the Counter-Strike: Global Offensive Major, there was no shortage of global events. With Weavr winning government funding, EXCEL landing a coveted LEC slot & plenty more occurrences, it's safe to say that 2018 was the biggest year for UK esports yet. But what has been done to build on the success and how can the UK industry work to ensure it's not just a flash in the pan? Speakers Heather Dower - Marketing and Communications Manager - ESL UK Ben Greenstone - Director - Taso Advisory Clement Murphy - Marketing Manager - FACEIT Moderator Dom Sacco - Content Director - British Esports Association
17:30 - 23:30
Evening Networking Drinks @ The Rose Garden
10:00 - 10:10
Opening Remarks
10:10 - 10:50
Sport simulation games: PR statement or a viable esports entrance?There's been a swathe of sports clubs getting involved in esports across the space. The most common way for most teams to get involved remains through sport simulation games. With sport simulation esports such as FIFA not attracting anywhere near the numbers of titles such as League of Legends, Dota 2 and Counter-Strike - is it really worth entering? Are sports clubs dabbling in FIFA merely as a PR stunt or does it fit into a wider strategy? Is it true that FIFA is the 'gateway drug' to other, more respected esports titles? Speakers Martin Wyatt - Head of Partner Relationships - Gfinity
10:50 - 11:20
Morning Refreshments
11:20 - 12:00
Sim Racing: more than just an esport?Simulation racing is certainly an intriguing area in esports. With professional athletes in the discipline often using sims to practice to the best of their ability - there's definite potential for crossover between the two. Will we reach a time where the best Formula 1 esports driver can jump into a real car and compete on the circuit or, realistically, will that never happen? Is sim racing esports a viable entertainment product or does it simply serve as a training facility for the professional sport? Speakers Jamie MacLaurin - Team Manager - Alfa Romeo Racing F1 Esports Darren Cox - President and CEO - Millennial Esports
12:00 - 12:30
Twickenham, the RFU, and Excel - the story so farTwickenham as a venue has very quickly established a presence in the esports world. From not being on the radar to hosting the CS:GO Minors, and now housing one of the UK's premier esports team in EXCEL - there's now a whole lot going on. There's Halo on the horizon too, and, one would assume plenty more in the pipeline. Hear from the RFU and EXCEL about the partnership so far and what's to come moving forward. Speakers Kieran Holmes-Darby - Managing Director and Co-Founder - EXCEL 
12:30 - 13:00
Using esports to unlock an untapped market - a football case studyA plethora of football clubs have entered the space in different manners. From having a FIFA player through to full on partnerships such as PSG.LGD. A standout, and different approach is that of F.C. Copenhagen. The Danish football powerhouse decided to create a brand separate to that of its football team and launch into Counter-Strike amongst other titles. How has the partnership worked? What were the reasons behind creating North and what does the future look like? Speakers Christian Sorensen - CEO - North
12:50 - 14:00
Buffet Lunch
14:00 - 14:40
Shaping the future of the esports viewing experienceTo many, the esports spectator experience is considerably further along than that of many other media and entertainment industries. Augmented Reality is already being used in broadcasts such as League of Legends World Championship and The International, and equally the use of VR seems a natural fit. What are broadcasters looking at to innovate in the esports space? How are companies that traditionally operate outside of esports looking at the industry and what can they bring to a space already considered innovative? Speakers James Dean - CEO - ESL UK Solenne Lagrange - Marketing and Creative Director - GINX Esports TV Rafal Mrzyglocki - CEO - aram
14:40 - 15:20
TBC
15:20 - 16:00
Afternoon Refreshments
16:00 - 16:40
The continued convergence of pop culture and esportsWhether it's big name hip hop artists and celebrities investing in esports or streetwear brands getting involved - there's plenty of examples of popular culture seeping into esports and vice-versa. Similarly, there's music collaborations at esports events around the world and these will continue to evolve. Is the convergence natural? Where will the space go in the next few years? Is continuing to keep up with these trends vital to esports teams establishing a solid brand? Speakers Craig Santicchia - Partnerships Manager - Fnatic Erik Anderson - Head of Esports - FaZe Clan Patrick Mahoney - CEO - We Are Nations Moderator Yinsu Collins - Sports Journalist - Sky
16:40 - 17:10
Mobile esports: the next big thing?Speakers Deborah Mensah-Bonsu - Head of Content - Space Ape Games Moderator David Yarnton - Chairman - Edge Esports Ltd
17:25 - 11:30
Evening Networking Drinks @ The Rose Garden
10:00 - 10:10
Opening Remarks
10:30 - 10:50
TBC
10:50 - 11:20
Morning Refreshments
11:20 - 12:00
Thickening the pipeline: what do investors want to see? With the boom in esports investment seen over recent years, one would be forgiven for thinking investors are spoilt for choice when it comes to esports. Whilst the majority of investment has flowed to teams as franchising has emerged, there's not been quite as much investment elsewhere. Hear from some of the industry's most substantial figures as to what they look for when it comes to an investment - and whether or not the pipeline in esports is quite as ripe as people think. Speakers Amit Jain - Esports Investor - Rewired.GG Malte Barth - Founding Partner - BITKRAFT Spike Laurie - Venture Director - Hiro Capital David Martin - Director - Esports Global Fund Moderator Helen Gammons - Relationship Manager, Media & Entertainment Group - HSBC Private
12:00 - 12:40
China: Esports investment gold mine, or money pit? With the likes of Tencent and Alibaba headquartered in China, it's no surprise that there is a considerable amount being spent on further developing and professionalising esports locally. From the £220m plus 'esports town' in Hangzhou, to arenas in Shenzhen, Beijing and of course, Shanghai - the 2019 host city of The International, there is huge investment and belief across the board in the potential for China to become the undisputed international centre of excellence for esports. But are such sizable investments warranted? And will, and how, can an ROI be delivered?
12:40 - 14:00
Buffet Lunch
14:00 - 15:30
The Clutch presented by Esports Global Fund Presented by Esports Global Fund `The Clutch` will provide ten companies an opportunity to pitch to an esteemed panel of investors with considerable experience in investment & esports.  Each organisation will take the stage and have four minutes to pitch – after which we’ll cut the mics.  The panel will then have six minutes to ask questions and test the mettle of each individual.  The investors will, at the end of the day, decide who pitched and responded to questions the best. The winner will be presented the inaugural ‘The Clutch’ trophy – and who knows – there may well be investment offers forthcoming. Judges Amit Jain - Esports Investor - Rewired.GG Malte Barth - Founding Partner - BITKRAFT Spike Laurie - Venture Director - Hiro Capital Helen Gammons - HSBC Private Bank - Relationship Manager, Media & Entertainment Group David Martin - Director - Esports Global Fund
15:30 - 16:00
Afternoon Refreshments
16:00 - 16:40
The Clutch & closing remarks The Clutch will provide ten companies an opportunity to pitch to an esteemed panel of investors with considerable experience in investment & esports.  Each organisation will take the stage and have four minutes to pitch – after which we’ll cut the mics.  The panel will then have six minutes to ask questions and test the mettle of each individual.  The investors will, at the end of the day, decide who pitched and responded to questions the best. The winner will be presented the inaugural ‘The Clutch’ trophy – and who knows – there may well be investment offers forthcoming. Judges Amit Jain - Esports Investor - Rewired.GG Malte Barth - Founding Partner - BITKRAFT Spike Laurie - Venture Director - Hiro Capital Helen Gammons - HSBC Private Bank - Relationship Manager, Media & Entertainment Group David Martin - Director - Esports Global Fund
16:40 - 17:20
Building a sustainable future: the importance of grassroots esports The Fortnite World Cup and The International will continue to grab headlines with mammoth prize pools being taken by a tiny percentage of player base. The reality of esports is that this is only a miniscule fraction of the ecosystem - yet grassroots initiatives are often forgotten about. With huge emphasis placed on sports from a very young age, and competition being readily available for everyone - does this need to happen in esports? How is this being made happen in the space and what support does it need to be sustainable? Speakers Tatiana Zheltomirska - CMO - WePlay! Esports
18:00 - 00:00
Afterparty
10:00 - 10:10
Opening Remarks
10:10 - 10:50
The blurred lines between esports and influencer marketingOver recent years both influencer marketing and esports have rocketed in popularity. Traditional advertising has been challenged conceptually and many brands are looking to influencers to create an affinity between a brand and a consumer. Esports organisations often have both a competitive arm as well as an arm that can include streamers under the same brand. When organisations then go to pitch to brands for sponsorship, are figures conflated when it comes to the esports side or are they right to include the streamer figures? Equally, with players often utilising streaming as a secondary means of income and a way to build a personal brand and engage their fan base - do the lines become further conflated? Speakers Seb Carmichael-Brown - Commercial Director - Hashtag United Christie St. Martin - Gaming Director - IMC Ben Woodward - Co-Founder - Code Red Esports Scott ‘Sco’ McMillan - Founder - Method Moderator James Duffield - Co-Founder - TEAMS.gg
10:50 - 11:20
Morning Refreshments
11:20 - 12:00
More than just an activation: building a lasting brand legacy in esportsThere's no shortage of brands who have entered the esports world. From fully fledged global campaigns to smaller, local activations, there's now plenty of good examples of targeting an esports audience effectively. With everything though, it takes more than just a one-off campaign to build a lasting brand impact in a space. Who has done it best so far and what needs to be done to achieve such success? Speakers Nicolas Maurer - CEO - Team Vitality
12:00 - 12:40
Activating as a bookmaker in esports: The do’s and don'tsEsports sponsorships are becoming increasingly common across the esports space, with nearly every team competing in Counter-Strike and Dota 2 bearing a betting brand. Different operators activate their sponsorship in different ways, however. Hear from the panel about some of the key do's and don'ts when activating in the esports space, and how it differs from sponsorship elsewhere. Speakers Adam Savinson - Head of Esports - Betway
12:40 - 14:00
Buffet Lunch
14:00 - 14:30
Cheating, match-fixing and betting fraud in esports: Where are we?Just like any sport, esports is susceptible to adverse participant behaviour and individuals looking to exploit the industry for personal gain. With continual growth, the proposition of cheating, match-fixing and betting fraud in esports becomes increasingly lucrative. These adverse behaviours serve only to limit the success of the industry compromising youth protection, sporting integrity and commercial sustainability. As such, it is important to be aware of the current and upcoming threats posed by these behaviours so as to appropriately safeguard the industry in its growth. Integrity Commissioner Ian Smith provides a detailed insight on the existence and development of cheating, match-fixing and betting fraud in esports including information on how ESIC is actively working to combat its harmful effects. Speakers Ian Smith - Commissioner - Esports Integrity Coalition
14:30 - 15:20
Can esports and betting on esports coexist in peace and harmony?

Often labelled the underbelly of esports revenue figures, betting on esports and revenues derived from that activity have been a present and observable phenomenon since the establishment of the industry. Over the years of industry growth, there has been an ongoing debate as to the place of betting on esports within the wider industry. Stakeholders have held differing views on the topic open acceptance to hostile refusal. So the question that remains is, can esports and betting on esports coexist?

Speakers Lee-Ann Johnstone - CEO - Affiliate Insider Stepan Shulga - Head of Esports - Parimatch
15:20 - 16:00
Afternoon Refreshments
16:00 - 16:30
The esports integrity ecosystem: Working together for the future of healthy esportsFrom the early and fragmented esports industry, we have seen proactive self regulation and a conscientious understanding of the importance of a stance on integrity by stakeholders within the industry. The Esports Integrity Coalition has played a fundamental role in collating the once fragmented integrity frameworks and creating a true industry wide integrity ecosystem. Through ESIC's leadership, and the buy-in of the most influential stakeholders in the industry, the organisation has successfully propagated the importance of integrity to esports. With these fundamental frameworks now in place, how can we continue work together for the future of a healthy industry? Speaker Stephen Hanna - Chairman of the Board (APAC) - ESIC
16:30 - 17:20
Reliable data: can a standard be agreed?In an international industry stringing together many stakeholders and service providers, meaningful and accurate data can often be lost in the pursuit of commercial success. Without reliable data created using the correct methods, the opportunity within the esports industry stands to be misrepresented and misunderstood - to the ultimate detriment of the industry. Accordingly, it is increasingly imperative that the industry produces reliable data in order to gain a clear insight of its true performance and the obstacles it faces. How can industry stakeholders work together to establish a standard in reliable data? Speakers Moritz Maurer - CEO - GRID Ivan Danishevskyi - CEO - Esports Charts Marco Blume - Trading Director - Pinnacle Moderator Ian Smith - Commissioner - Esports Integrity Coalition
18:00 - 00:00
Afterparty
TESTIMONIALS
Testimonial
ESI Birmingham was by far one of the best networking opportunities I have had. The wide range of speakers and topics covered really gives a huge insight into the world of Esports. I can honestly say that without ESI events, I wouldn’t have made so many connections. I had the opportunity to gain exclusive backstage access to the biggest UK esports event. It was a fantastic experience which I would not of had without attending this ESI event. Professional, reliable, networking.
Callum Scott - 
National Events Manager, The Rank Group
Quite simply, ESI, that is both the site and their events, is a great place to promote your brand while also connecting with leaders in the industry.
Kirsty Endfield - 
Founder, Swipe Right PR
ESI London represents a great opportunity for us, as a leading esports solutions provider, to be present and contribute to the conversation and to then positively influence the thinking of others who are learning more about the space.
Martin Wyatt - 
Head of Global Partnerships, Gfinity
I really enjoyed my time at ESI London. In addition to some informative expert panels, it was a great networking opportunity. I hope to return again next year!
Jason Lake - 
CEO, compLexity Gaming
The ESI Super Forum at the Chelsea Football Stadium has not only been a very well organized event but also convinced with fresh panel topics all around the business of esports including a wide range of anyone involved in the scene. Well done Esports Insider!
Tomek Borowka - 
(Former) Esports Marketing Manager, Super Evil Megacorp
Thank you to the ESI team for giving us the opportunity to speak at ESI Birmingham. It was a fantastic event providing an invaluable amount of insight on esports, which is testament to the strength of ESI's relationships within the esports industry. We are looking forward to the next event already!
PwC
Testimonial

LOCATION

Twickenham Stadium
Whitton Rd
Twickenham,
TW2 7BA

ACCOMMODATIONS

Twickenham Stadium
Whitton Rd
Twickenham,
TW2 7BA

SPONSORS

ESI LONDON REGISTRATION