Esports Insider announces partnership with China Electronic Athletics

02 September 2019


Esports Insider (ESI) has announced a one-year media partnership with Chinese media company China Electronic Athletics.

As part of the agreement, both publications will publish articles from the other on their own respective platforms. 

Esports Insider China Electronic Athletics
Image credit: Esports Insider

At the initial stage of the collaboration, both organisations will focus on the publication of weekly esports industry news recaps. As the collaboration deepens, interviews and feature pieces are likely to be included too for cross-publishing.

Sam Cooke, Managing Director and Co-founder of Esports Insider commented: “We’re delighted to be partnering with China Electronic Athletics! China has been on our radar for some time, and via this strategic partnership we hope to have the dual benefit of bringing our existing readership better and deeper insight into esports industry news in China, whilst simultaneously expanding the ESI brand to Mandarin speakers. It’s win-win and I can’t wait to get started.”

Founded in 2005, China Electronic Athletics is the only print media in the Chinese esports industry. Currently, they focus on reporting esports business news, interviewing esports practitioners, and sharing critical opinions. As a senior esports media outlet in China, millions of esports fans and practitioners form their readership. The publication has somewhat accelerated the integration of esports into Chinese mainstream culture, and it helps to better interpret the Chinese esports scene to the wider public.

Xiang Shi, Chief Editor at China Electronic Athletics added: “The partnership with ESI will help us to observe and understand the development of the global esports industry from a more macro perspective. With the launch of this partnership, ESI will help us to promote our brand abroad. It is interesting to see that both organisations will share different opinions on the same esports news and learn from each other.”