Immersive Esports launches, backed by Immortals and Complexity Gaming

Immersive Systems Inc. has launched Immersive Esports, a mobile application that states it’s “revolutionizing how fans follow pro esports.”

The company also announced Complexity Gaming and Immortals Gaming Club as the founding partners of its partner program.

Immersive Esports launches
Image credits: Immersive, Esports, StarLadder

Immortals Gaming Club is the parent company of Immortals, MIBR, and OpTic Gaming; operating in League of Legends, Overwatch, Clash Royale, Counter-Strike: Global Offensive, Rainbow Six Siege, and Call of Duty. Complexity Gaming houses 10 teams across titles such as CS:GO, FIFA, and Fortnite.

Cam Kelly, CMO of Complexity Gaming said: “Complexity Gaming is continually looking for new and improved ways to increase and engage our global fan base. Our partnership with Immersive Systems provides a unique opportunity to help define the industry’s leading solution for fan engagement and loyalty. We are excited to be working with a company that is dedicated to helping Complexity develop strong ties with our fan community.”

Immersive Esports was launched with a single supported title, CS:GO. Through the application, users can follow the schedules of their favorite teams, find real-time information and highlights for competitions, and statistics about teams and players. Other features will be developed in the future with the goal of allowing teams and leagues to better engage with their community, find new ways to generate revenue, and share exclusive content.

Tomi “lurppis” Kovanen, SVP of Finance and Business Development at Immortals Gaming Club also commented: “Immersive is tackling two of the most challenging problems in our industry. First, how do fans connect with their favorite teams and easily follow them through the complex and evolving esports ecosystems. Equally important is addressing how teams and leagues earn the loyalty of these fans and create opportunities for monetization. Immersive Esports has the potential to be a powerful, game-changing solution for the esports industry.”

Esports Insider says: There are theoretically many ways to enhance fans’ involvement in esports but most attempts have been unsuccessful so far. The planned partner program, however, has potential.