Collegiate event organiser Tespa has unveiled Coca-Cola as its exclusive beverage partner.
The partnership will see Tespa offer a special collection of branded items for its clubs and players.
Benefits for members include regular Coca-Coca Loot Drops that contain exclusive merchandise. During finals season, clubs will receive a care package with Ccca-Cola products and merchandise to share with members.
Coca-Cola will also be supporting Tespa’s workshops, industry ask-me-anything sessions, and meetup events. It will also support recruitment events which will offer networking opportunities for students.
Tespa is a network that supports collegiate esports. It has over 270 clubs (which it refers to as ‘Chapters’) across North America with 120,000 members and alumni, and is partnered with the likes of ESPN, ASUS ROG, and Twitch.
Sign-ups for the Fall season leagues are open with Overwatch, Hearthstone, Heroes of the Storm, and StarCraft II all have their own dedicated ladder system and seasonal rewards.
Back in February, Coca-Cola became the official non-alcoholic beverage of the Overwatch League in a multi-year deal. The drinks brand partnered with Brazilian organisation paiN Gaming in May, working exclusively with its team in the Brazilian League of Legends Championship (CBLoL).
Esports Insider says: Tespa partnering with Coca-Cola will only improve its offering. The deal will help Coca-Cola to expand into grassroots esports, which is definitely a welcome prospect as far as we’re concerned.