Esports-dedicated betting platform Unikrn has partnered with German organisation Unicorns of Love.
Alongside the partnership announcement, Unicorns of Love unveiled its new Counter-Strike: Global Offensive roster that will be participating in the upcoming ESEA Mountain Dew League.
As part of the arrangement, the partners will offer a six-month $50,000 (£39,905) sponsorship contract for a competitive player or streamer to play under the Unicorns of Love banner. The competitor applications references Fortnite, Super Smash Brothers, and fighting game players or “any other esport with solo events.”
Rahul Sood, CEO of Unikrn spoke on the collaboration: “Unikrn is first and foremost a supporter of esports. The last time we co-founded a team, it was a big success during our tenure. Unikrn loves Unicorns of Love’s fan love: just the name itself was too good to pass up. We’re excited to unveil Unikrns of Love.”
Unikrn is a US-based esports betting provider founded in 2014 and headquartered in Seattle, USA that also boasts offices in Las Vegas, Sydney, and Berlin. The company garnered a great deal of attention after attracting investment from Mark Cuban, Co-owner of Dallas Mavericks and American actor Ashton Kutcher. The partnership at hand isn’t Unikrn’s first alliance with a team, though: in 2017, the company landed a jersey sponsorship with German-based organisation, BIG.
Jos Mallant, Owner of Unicorns of Love added: “The Unicorns of Love family is changing today. Our established players will don a new jersey, with Unikrn’s invaluable support. We’ll be joined by new teammates as UOL pushes to become Germany’s best CS:GO franchise. We’re excited to be adding three new players in, Andreas “Andyy” Schäfer, Jon “JDC” de Castro and Michal “OKOLICIOUZ” Glowaty. We can’t wait to welcome a fan into our clan to stream or compete in 2020.”
Esports Insider says: Beyond striking gold with kindred names Unikrn and Unicorns of Love, the partnership welcomes yet another reputable esports betting provider into a credible position as an official partner. Considering the large betting market CS:GO swaggers, the collaboration is a clear win for both parties in our eyes.