Energy drink brand Monster Energy has joined Freaks 4U Gaming’s 99Liga as a partner ahead of the league’s Season 13 finals.
The 99Liga Season 13 finals will take place on December 21st at the Warsteiner Music Hall in Dortmund, Germany.
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The thirteenth season of 99Liga sees 10 teams facing off in a best-of-two round robin. The top four from Division 1 will be seeded into the playoffs gauntlet, where a prize pool of €10,000 (£8,636) awaits them. The victor of the event will take home €5,000 (£4318).
The top seven teams will retain their spot in Division 1, the bottom two teams will be automatically demoted to Division 2, and the eighth place team will face relegation. Organisations currently vying for a playoff spot include Unicorns of Love, BIG Academy, and EURONICS Gaming.
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Michael ‘MiPu’ Puttler, Project Manager of 99Damage discussed the partnership in an announcement, which we have translated online: “I am delighted that Monster Energy has allowed us to welcome another strong partner by our side. The new power we can put directly into the planning for our first spectator event at the end of the year in Dortmund, but also in the design and development of the 99Damage League for the year 2020. I am very proud of the league and I would like to thank the community and all those involved who work on the league every day. I hope we can continue developing our in-house league with Monster Energy.”
99Damage and 99Liga are products of Berlin-based gaming and esports marketing agency Freaks 4U Gaming. The agency produces tournaments and leagues across a number esports titles, including its recent partnership with Riot Games to form the official DACH national league for League of Legends.
Esports Insider Says: Monster Energy has been patrons of gaming and esports for quite some time. Seeing it support esports at this level is great, though the jury is out as to how fruitful this partnership will be for the company.