Fnatic extends Rivalry partnership with multi-year deal

London-based organisation Fnatic has extended its partnership with esports betting company Rivalry in a multi-year deal.

The six-figure deal will see Rivalry continue to support Fnatic’s Counter-Strike: Global Offensive (CS:GO) team through 2021.

Fnatic Rivalry Extension
Image credit: Rivalry

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As part of the deal, Rivalry will gain access to global image rights of the Fnatic players. The two will also continue to work together to produce collaborative content for Rivalry’s YouTube channel.

Kevin Wimer, Chief Marketing Officer of Rivalry had this to say about the extension: “Fnatic put their fans at the forefront, their dedication to creating the best experience for their community mirrors Rivalry’s commitment to add value and excitement to our customers. We look forward to continuing our relationship to deliver the best and most responsible betting experience in esports.“ 

Fnatic kicks off the renewed partnership with Rivalry just days after taking becoming champions of DreamHack Masters Malmö.

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Glen Calvert, COO at Fnatic added: “We are thrilled to continue our relationship with Rivalry. As an organisation, we are dedicated to giving our fans the very best we can offer in terms of value and experience. In Rivalry, we have found an ideal betting partner for the CS:GO community.”

Fnatic is also partnered with OnePlus, AMD, Chillblast, Newzoo, Letou, and Strafe. Fnatic also holds an exclusive streaming partnership with Twitch.

Esports Insider says: When organisations and partners forge deals it’s typically great news for all involved. Later on, when those same deals are extended or renewed, it goes to show that things are going rather well. As we’ve seen with a partnership between another notable esports organisation and bookmaker, these deals can help to create memorable experiences.