AMD and Fnatic extend esports partnership

AMD has announced an extension of their agreement with Fnatic, while also becoming Fnatic’s exclusive partner across four gaming hardware categories: motherboards, GPUs, CPUs and Laptops. Including AMD’s Ryzen and Radeon RX brands.

AMD and Fnatic have had a partnership for the last three years, this new deal will also see AMD appear as the jersey-sleeve sponsor for every Fnatic team. Fnatic and AMD will also produce original content together, featuring Fnatic’s star players and AMD’s products. AMD and Fnatic will also attend a number of events, offering fans engaging experiences with the brands doing giveaways and interactions at their booths.

Wouter Sleijffers, CEO of Fnatic, had this to say about the partnership: “Fnatic is extremely proud to have AMD, a premium gaming hardware brand, on our side for the third year now. AMD and Fnatic both share a passion for high performance and top quality gaming hardware. Recently, Fnatic won the European Sponsorship Award and the exciting partnership with AMD was a big catalyst for this achievement. Fnatic will always strive to excel on-stage and off-stage, to bring maximum results for our fans and partners alike.”

John Taylor, CMO, AMD, also spoke about the deal: “As a true leader in the global professional esports movement, Fnatic demands the best, leading to this partnership for AMD to be their exclusive gaming hardware partner. The AMD Ryzen and Radeon brands bring innovation, leadership performance and superior visual experiences to PC gaming. We look forward to another year supporting Fnatic with AMD Ryzen processor- and Radeon graphics-powered PCs, allowing Fnatic teams to excel at competitions as well as play the best they can every day.”

Esports Insider says: AMD and Fnatic was one of the bigger deals in esports, to begin with, so this latest news can only be good news for Fnatic. Be it EULCS finals or DreamHack Winter, Fnatic are also one of the most engaging organisations at events, also going the extra mile to have interaction with fans. With AMD and Fnatic promising the deal will create more of those experiences, this can only be great news for Fnatic fans.