Houston Outlaws acquired by Beasley Media Group

Immortals Gaming Club has sold Overwatch League franchise Houston Outlaws to Beasley Media Group.

Financial details of the acquisition have not been disclosed at the time of writing.

Houston Outlaws President
Photo credit: Overwatch League

RELATED: Immortals officially acquires Infinite Esports & Entertainment

Ari Segal, CEO of Immortals Gaming Club discussed the sale in a release: “As ongoing owners in the Overwatch League through our Los Angeles Valiant franchise, we are thrilled to welcome Beasley Media Group, Caroline Beasley, Chris Roumayeh, and the entire Beasley/Team Renegades group to the Overwatch League.

“They have exciting plans to deepen the already strong connection between the Outlaws and the local Houston market and represent the ideal strategic owner for this asset. We would also like to thank Bobby Kotick, Dennis Durkin, Pete Vlastelica, and the entire Activision Blizzard team for their help in facilitating this transaction.”

The media company already has experience in the esports industry, having invested in Renegades in April. Immortals Gaming Club took control of Houston Outlaws when it acquired Infinite Esports & Entertainment, the parent company of OpTic Gaming, in June.

RELATED: Houston Outlaws finds new President in Chris DeAppolonio

Caroline Beasley, Chief Executive Officer of Beasley Media Group commented on the purchase: “The acquisition of the Houston Outlaws furthers our revenue and cash flow diversification strategies. We believe the power of our media footprint, including 65 highly-rated radio stations in large- and mid-sized markets, combined with our 24/7 coverage of esports news, will allow us to build the value of the Outlaws franchise through a range of revenue sources, including ticket sales, advertising, sponsorship, licensing, e-commerce, and other partnerships.”

In July, it was reported that Houston-based real state investor Lee Zieben agreed in principal to purchase the Overwatch League franchise.

Esports Insider says: It’s good to see this deal finally finished so there’s no longer any question of conflict of interest with IGC owning two franchises in the league. Beasley Media Group showed interest in esports, and acted upon it, earlier this year, but this marks a different level investment and commitment.

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