BIG and Red Bull expand partnership to cover League of Legends

German organisation BIG has expanded its deal with energy drink brand Red Bull to cover its League of Legends team.

The multi-year deal now includes the organisation’s team which competes in Prime League, a new league for the DACH region.

BIG Red Bull Prime League
Photo credit: Red Bull

RELATED: BIG given wings with Red Bull partnership

The partnership, which was established in February last year, was initially geared towards BIG’s team in Counter-Strike: Global Offensive. Much like for the CS:GO squad, Red Bull will act as a jersey sponsor for the BIG’s League of Legends side moving forward.

BIG will debut in the Prime League, the new-look competition that was previously known as the Premier Tour, on January 21st when it faces off against mYinsanity. The league is specifically geared towards the German-speaking market.

RELATED: Prime League unveiled as replacement of Premier Tour

Finn-Lukas “Don Arts” Salomon, Player for BIG commented on the expansion: “We have waited a long time and now we can finally make it official: Red Bull is going to join us in the 2020 Prime League. It is a great honor for the team and myself to be Red Bull athletes and we will do our best in 2020 to continue the outstanding success of the previous year!”

BIG is also partnered with BetwayOMEN by HPSkinBaron, Backforce, CORSAIR, Hörluchs, and Esportal. Red Bull, on the other hand, is involved with the likes of League of Legends esports, The NUEL, G2 Esports, and ENCE.

Esports Insider says: It’s good to see Red Bull expand its footprint within the German market through an existing partner, especially as the Prime League looks to improve upon its time as the Premier Tour. We’re hoping to see some solid content come from this team to better establish the players as they seemingly look to progress to the LEC later in their careers.

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