North American organisation Counter Logic Gaming (CLG) has expanded its marketing partnership with tech-focused online retailer Newegg.
The expansion sees Newegg named as the presenting partner and official online technology retail partner for the organisation’s LCS team.
The expanded partnership includes jersey sponsorships for CLG’s League of Legends and Fortnite players, as well integrations across the organisation’s performance centre and digital platforms.
Dan Fleeter, COO of Counter Logic Gaming commented on the expansion in a release: “When our partnership with Newegg first began, we wanted to build programs together that were mutually beneficial and we couldn’t be happier that Newegg has seen the value of our partnership and decided to expand its affiliation with CLG to our League of Legends franchise. The expansion of this partnership allows each player to choose the exact equipment they believe will provide the best opportunity to succeed and we see this as a gamechanger for the industry.”
CLG Red, the organisation’s female Counter-Strike: Global Offensive team, squad also benefit from the deal as Newegg will act as presenting partner for all of its broadcasts and launch a series of brand activations at specified community events.
Andrew Choi, Senior Brand Manager at Newegg echoed the positive sentiments: “Strengthening our collaboration with CLG gives Newegg the opportunity to become even more entrenched in the esports movement, connecting with an enthusiastic fan base that aligns particularly well with our customer base. We’re excited to make the latest gaming tech available to
CLG’s players, and we look forward to another year of bringing spirited esports competition to fans across the globe.”
Esports Insider says: It’s interesting to see Newegg commit so heavily into esports through CLG now after what has to be deemed a successful trial partnership. Newegg’s now integrated into CLG’s efforts rather deeply so it’ll be worth keeping an eye on how things improve over the course of the next year.