The companies established a partnership late last year, just before the team competed in DreamHack Open Winter 2019.
The watch centre has been built to provide GODSENT’s fans with a central location where they can find narratives, data visualisations, sponsorships, merchandise, and more information surrounding the team. GRID has built the watch centre in a way that allows “any team and tournament providers” to improve fan engagement.
Moritz Maurer, CEO of GRID, commented on the activation: “The Watch Centre is a great product aimed at trying to help GODSENT and other esports organisations direct their fanbase to their interests. As well as being a great way for teams to make good on sponsorship engagement and pushing branded merchandise, we’re delivering industry leading live data visualisations and statistics to push fan engagement across the product.”
GRID and GODSENT worked together earlier this month by hosting a charity showmatch on Counter-Strike: Global Offensive. The match included members of GODSENT’s roster and GRID’s employees, all in aid of raising money for the companies’ chosen charity: Barncancerfonden. They raised €6,200 (£5,218.45) through the initiative.
Esports Insider says: Monetisation is a major business element that organisations need to focus on for the foreseeable future so it’ll be interesting to see how effective this approach proves to be for GODSENT. GRID’s doing plenty of interesting things in the industry and this is definitely another venture to add to that list.