Riot Games has established a partnership with fan engagement company and mobile game developer GreenPark Sports for the LCS.
The deal will see GreenPark Sports produce “a bold new way” for fans of the North America league to engage with each other.
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Matt Archambault, Head of Partnerships and Business Development at LCS discussed the partnership in a release: “LCS fans represent the future of fandom. They are social, competitive, and seek immersive opportunities that allow them to put their passion and knowledge against other fans. When GreenPark Sports shared their vision for creating a fan-forward gaming platform, we knew it would add value to the audience experience and wanted to help bring it to fruition.”
GreenPark Sports will launch a “digital experience” for LCS fans later in 2020, bringing professional players and teams onto the platform and allowing fans to compete in challenges for rewards. The company was founded by former executives at YouTube, Zappos, and BLITZ.
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Ken Martin, CEO of GreenPark Sports commented: “The esports industry is primed for a massive amount of innovation around the fan experience, whether it’s live-game visualizations, greater community connectivity, head-to-head outcome predictions, or digital-to-doorstep reward mechanisms. LCS knows how to engage the most passionate esports fans and empower their excitement for top League of Legends professional play. This partnership forms an important pillar in our ecosystem of the leagues and games that fans care about the most.”
Riot Games has also revealed that Mastercard has returned as a partner of the LCS for the 2020 season, presenting the ‘LCS Player of the Week Award’ once the Spring Split gets underway on January 25th.
Esports Insider says: It’s hard to judge what’s what at the moment considering details are rather vague. Building an “experience” isn’t inherently going to be a great thing, we’ll need to see it in action before we truly appreciate what LCS and GreenPark Sports are looking to pull off.