LEC retains support of four more partners for 2020

Riot Games has announced the return of four more sponsors the 2020 season of its premier European league, LEC.

Beko, Logitech G, Tchibo, and Warner Music will all return as sponsors of the competition for the upcoming spring and summer splits.

LEC 2020 Sponsor Renewals
Image credit: Riot Games

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Following on from the deal established last year, Logitech G will supply the LEC’s teams with keyboards, mice, and mousepads, and continue its sponsorship of the ‘Mechanics’ broadcast segment.

Warner Music returns as the official music partner, providing soundtracks for breaks during broadcasts. It will also explore how it can improve the experience through “content, live performance, and broadcast,” according to a release.

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Home appliances brand Beko will retain its title as the league’s official domestic appliances supplier, collaborating on content such as the ‘Eat As A Pro’ and ‘Live Like A Pro’ broadcast segments and sponsoring post-match interviews.

Lastly, Tchibo will continue to support the DACH region throughout 2020. Information surrounding this partnership will be disclosed in the coming weeks.

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Alban Dechelotte, Head of Sponsorships & Business Development EU at Riot Games discussed the renewals in a release: “We’re humbled by the fact that so many of our partners from 2019 have chosen to renew their trust in the LEC in 2020. We believe in building long-term partnerships, which set the basis for a strong and sustainable LoL esports ecosystem in Europe. Most importantly, each of these partners bring additional value to the LEC in unique ways, thereby elevating the viewership experience for all LEC fans.”

Other sponsors of the European league for the upcoming year include gaming chair brand AKRacing, Chinese live streaming platform HUYA, gaming PC manufacturer Alienware, and automobile giant Kia Motors.

Esports Insider says: We’re not surprised to see all of these companies return to the LEC for another year considering the breakout year it had in 2019. It’s even more encouraging to see most, if not all, of the sponsors expand their presence and involved in the league for the entire year.

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