Netherlands-based organisation Team Liquid has established a partnership with analytical agency Esports Charts.
Team Liquid will receive insight into viewership analytics on events and statistics for its own teams & its competitors.
The partnership will “provide guidance” for Team Liquid’s “content strategies and community activations” by the way of “never-before-seen insight” from Esports Charts.
Victor Goossens, Co-CEO of Team Liquid discussed the partnership in a release: “Team Liquid’s partnership with Esports Charts will ensure that we have regular analytical reports on esports viewership. Understanding the prevailing trends in the industry will allow us to make informed decisions that keep us ahead of the pack. The information they provide will be used on work such as assessing potential new regions and games, to tracking growth over time.”
In August last year, Team Liquid appointed Newzoo as its market intelligence partner. The deal saw the analytics firm provide insights on the esports industry and, in return, receive input on its research from the organisation.
Artyom Odintsov, CEO of Esports Charts also commented on the deal: “Team Liquid is the most viewed esports organization within the previous three years. The organization has become a leader due to the successful performance of its teams in the most popular esports disciplines, such as League of Legends, Dota 2 and CS:GO. At the same time, Team Liquid’s players from other disciplines contribute to the organization’s popularity growth throughout the world, primarily in South America and Asia.”
Esports Insider says: It’s interesting to see Team Liquid seemingly move over from Newzoo to Esports Charts, with both agencies offering similar services to its partners. It’ll be interesting to see how the organisation enhances its content and activations in 2020, though we’ll not see the direct influence or guidance from Esports Charts.