Envy Gaming‘s Overwatch League franchise Dallas Fuel has found its official delivery service partner in Texas-based Favor.
The deal will see Favor sponsor all five of Dallas Fuel’s home events in 2020.
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Dallas Fuel is set to host five events this season, at venues including Esports Stadium Arlington, Allen Even Center, and Toyota Music Factory. Favor will provide fans with weekend pass seat upgrades, delivery services to attendees seated throughout the venue at select events, and will collaborate with Dallas Fuel on video content.
Fernando Trueba, Chief Marketing Officer at Favor, commented on the deal in a release: “We were thrilled to launch our first esports partnership with the Dallas Fuel during their first-ever home match last season and could not be more excited to strengthen our partnership this season. It is an honor to support a fellow Texas-based organization and we look forward to delivering an enhanced experience to their incredible fan base throughout the season.”
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Favor will also act as a jersey sponsor for the team, with its logo set to feature on player jerseys throughout the 2020 season. Dallas Fuel’s first home event took place at Esports Stadium Arlington on February 8-9th.
Mike Rufail, Owner and CEO of Envy Gaming, stated: “Having grown up in Texas and made it Envy’s home, I’m always interested in finding partners that are based here as well. Hosting a groundbreaking esports event in Texas has always been a dream of mine, and being able to do that with a partner that loves Texas as much as we do is something we’re really proud of.”
Esports Insider says: With the home-and-away system being implemented in 2020, Overwatch League teams are set to feel more authentically location-based. Picking up a local delivery partner is another strong step for Dallas Fuel to establish itself in the Texas market.