Envy Gaming, owner of Dallas Fuel and Dallas Empire, has announced a season-long partnership with intercity transportation company Greyhound.
Per the arrangement, Greyhound will provide exclusive intercity transportation for Envy’s teams and players during Overwatch League and Call of Duty League matches played in North Texas in 2020.
The release states the Dallas-based organisation’s plans to launch its partnership with “a gaming-themed fan lounge” on a Greyhound bus this past weekend to celebrate the Dallas Fuel season opener.
Lourdes Brown, Director of Marketing at Greyhound, commented on the partnership in a release: “When looking at the esports industry, we realized that our brands align in many ways: modernizing entertainment, utilizing new technologies, and delivering a product that’s accessible and convenient to the greatest number of people. We’re proud to be partnering with Envy Gaming and excited to provide fans across North America a better, more affordable travel option to see their favorite teams this season.”
Custom Greyhound buses with team branding will arrive in the North Texas area around arenas hosting local esports events. Players of the Dallas Fuel, Dallas Empire, and Team Envy will “appear in social media and video campaigns with Greyhound” as part of the deal. Creative marketing agency Engine Shop was said to have consulted on terms of the partnership between the two companies.
Geoff Moore, President and COO of Envy Gaming, added: “Partnering with Greyhound gives us a chance to work with not only a fellow category leader based in Dallas, but one of the most iconic and well-known brands in travel in all of the world. Greyhound gets it–delivering modern amenities to enhance the customer experience is parallel in so many ways to the esports events we are producing in North Texas that blend the best of sports and entertainment.”
Esports Insider says: The burden of costly travel requirements held by esports organisations is a notion that’s been brought to the forefront recently. A partnership with Greyhound should help alleviate that stress while providing an immersive touch at events with its custom-wrapped buses.