Electronics company TCL Australia has entered the Australian esports scene by sponsoring LetsPlay.Live‘s High School League.
TCL joins telecommunications company Vodafone as a sponsor of the 10-week league.
Teams that place at the top of the Dota 2 and Clash Royale divisions of the league will receive a TCL PLEX Android phone worth $499 AUD (£259.32), with a total of eight phones up for grabs for participating students.
Brett Levy, Managing Director of Beyond Intent, discussed the partnership in a release: “When my client said that they were passionate about getting involved with esports and the future stars in the events I knew that the HSL would be a perfect match for them. I looked around at a few different opportunities and must say that the team at LPL along with the value they have offered to my client and the TCL handsets brand is a very exciting one!”
TCL has already dipped its toes in the esports industry, having been the official TV of the Call of Duty World League back in 2019 and working alongside sports entertainment company Topgolf to create esports venues at six locations across the United States.
Duane Mutu, Managing Director of LetsPlay.Live, added: “With Clash Royale as a popular mobile esport title in HSL it makes perfect sense for us to partner with TCL. The TCL PLEX phones are a fantastic addition to our prize pool and the amplification and support of mobile esports will help drive pathways from grassroots and beyond.”
Registration for the first split of the 2020 High School League is currently open to all high school students enrolled in Australia and New Zealand. Registration closes on February 23rd.
Esports Insider says: It’s good to see TCL getting involved in the lower levels of esports having already partnered with the likes of the CWL in recent years. This could be the catalyst for further involvement in high school and collegiate esports so we will be keeping an eye on the success of this sponsorship.