UltraPlay partners with WINBET for esports betting

17 February 2020


Betting solutions provider UltraPlay has announced a deal to support online Bulgarian sportsbook WINBET with its esports services.

Through the deal, UltraPlay will provide esports coverage of competitive games, pre-match and live odds for WINBET; making the sportsbook one of the few on the Bulgarian market to offer “extensive esports coverage and effectively engage” with its bettors.

UltraPlay WINBET
Image credit: UltraPlay

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Mario Ovcharov, CEO of UltraPlay, commented on the deal in a release: “We are delighted to announce our new partnership with one of the leading licensed operators in Bulgaria. WINBET is a well-known and trusted brand with a rapidly growing sportsbook. We share a common vision for progress and long-term partnership, which will be bonded by eSports as a new and exciting vertical for their players.”

For UltraPlay, the partnership is said to reaffirm the company’s “leading position in providing esports betting solutions” across a variety of markets. The laundry list of esports books UltraPlay has worked with includes GG.bet, XBet, Buff88, and LOOT.bet, among others. In 2016, UltraPlay revealed ODDS.gg, a real-time esports data feed product, offering esports pre-match and live market odds to sportsbooks for free.

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Tsvetin Yordanov, CEO of WINBET, spoke to having UltraPlay as partner: “WINBET is a brand that has always tried to offer the very best and diverse content to its clients. In adding eSports to our betting portfolio, I saw an opportunity to expand our market share by satisfying a newly emerging client demand, while continuing to follow our “brand way”. In order to achieve our goals we knew we had to find a reliable business partner, with a proven and successful product. I am very pleased that we found that partner in UltraPlay and I believe that this is the beginning of a long and very successful partnership.”

WINBET’s betting platform was licensed by Bulgaria’s State Commission on Gambling (SCG) in 2015, and has since attracted upwards of “hundreds of thousands” to engage with the sportsbook as a consumer.

Esports Insider says: UltraPlay is among the best betting solutions companies out there in terms of its extensive markets and offerings. For both them and WINBET to meet in this partnership is a mutually beneficial union.

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