AGO Rogue, the League of Legends academy side of North American organisation Rogue, is now sponsored by KitKat.
The Nestlé brand will activate through AGO Rogue’s social media channels.
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AGO Rogue exists as part of a partnership between Rogue and Polish organisation x-kom AGO, which started in December last year. The Polish team competes in Ultraliga, one of Riot Games’ national competitions for League of Legends.
Rogue is owned by ReKTGlobal, which also has Call of Duty League franchise London Royal Ravens, Greenlit Content, and Fullcube in its portfolio.
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This isn’t the first rodeo in esports for Nestlé with Kit Kat. The snack brand is a sponsor of Riot Games’ European competition, LEC, for its spring split. It made its entrance into the industry in May last year through a partnership with Los Angeles Valiant, the Overwatch League franchise owned by Immortals Gaming Club.
Nestlé also operates in esports through brands such as Lion and Nescafé, partnering with League of Legends Open Tour France and MAD Lions respectively in 2018.
Esports Insider says: It’s cool to see an academy team, which is pretty new in its current form, already securing a sponsor with international awareness. While social media activations aren’t always the best, we’ll have to wait and see what comes from the cooperation before judging it.