Activision Blizzard’s Call of Duty League has announced a pair of sponsorship agreements with Twitter and the U.S. Army for its opening season.
The new sponsors activated during the first day of the Call of Duty League’s Los Angeles home series event at the Shrine Expo Hall.
For Twitter, the agreement is one of global, multi-year proportions that’s described as making the social platform the “source for Call of Duty League highlights and community engagement” through the next three seasons.
Rishi Chadha, Global Head of Gaming Content Partnerships at Twitter, spoke to partnering with Activision Blizzard on this new venture: “The Call of Duty community has been one of the largest gaming communities on Twitter, and we are thrilled to be partnering with Activision Blizzard to continue to support this vibrant community. In 2019 alone, Call of Duty Esports had 3 of the Top 10 most talked about esports events in the world, and this long-term partnership shows our commitment to the continued success of Call of Duty Esports.”
In addition to providing real-time highlights of matches, the league will utilise Twitter’s conversational functions for “fan predictions & cheering.” As a result of the deal, all Call of Duty League teams now have their own hashtag emojis to encourage fandom across the platform.
Activision Blizzard has also recruited the U.S. Army in a one-year agreement to activate “at multiple levels” across the Call of Duty League and Call of Duty Challengers. The U.S. Army will become the presenting sponsor of a broadcast segment dubbed ‘Tactical Play,’ which reviews key highlights on-air from matches. At events, the U.S. Army will offer interactive fan opportunities to walk-up and play, “adding to the multitude of ways fans in attendance can experience Call of Duty.
The U.S. Army will also be the presenting sponsor of a forthcoming collegiate competition, aptly titled Call of Duty Collegiate. The tournament series will be open to eligible college students across the United States and Canada. The tournament will be operated on competitive gaming platform GameBattles and operated by collegiate gaming company Tespa.
Esports Insider says: We’ve already witnessed the U.S. Army activate this past weekend at CDL Los Angeles, but we’re eager to see what else comes from these deals. As expected, Activision Blizzard has done a good job of bringing in brands to support the league.