Swedish fan engagement platform GLHF has established partnerships with Ninjas in Pyjamas and MIBR, focusing on Counter-Strike: Global Offensive.
GLHF aims to cultivate untapped fandom for esports organisations, focusing on fan experience and revenue generation.
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The platform features include a variety of content avenues for teams and fans to digest such as “news, behind the scenes content, and much more.” The platform is intended to launch globally in early March.
Niklas Grawé, CEO of GLHF, spoke on the partnership in a release: “We are very pleased that six of the World’s top teams have partnered up with us for the launch of GLHF.gg. With NiP, our reach in the Nordics is complete and with MiBR we will get a great reach and a perfect partner in South America.”
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Since January, GLHF has attracted partnerships with Astralis Group, ENCE, GODSENT, and Natus Vincere. The project is owned by Gamingzone Entertainment and has appeared to shift its focus more towards teams and fans since establishing its plans to re-launch in March 2020.
Jonas Gundersen, COO of Ninjas in Pyjamas, discussed the opportunity to connect with his organisation’s fan base: “I am very enthusiastic about where GLHF are going with their product, and I am confident it will enhance our ability to connect with fans in our Swedish home market, as well as new ones. It is our first true media and content distribution partnership, opening new avenues for us as a brand and business. I am very excited for the future collaboration between us.”
Esports Insider says: With this catalogue of organisations behind it, the platform is shaping up to have a strong launch. It’s not quite clear yet how the platform will harvest “untapped fandom,” but obviously it’s enough to get the likes of Astralis, Na’Vi, MIBR, and Ninjas in Pyjamas excited.