Italian football club Hellas Verona FC has partnered with Outplayed Esports to launch its official esports division, Hellas Verona FC Esports.
Previously operating under the moniker Outplayed Euphoria, Hellas Verona FC Esports will compete in FIFA and eFootball Pro Evolution Soccer.
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Hellas Verona FC Esports will compete in FIFA’s eSerie A against Roma, Fiorentina, and Sassuolo, and in eFootball PES versus Bologna, Sassuolo, and Lazio.
Marco Pistoni, Chief Revenue Manager of Hellas Verona FC, spoke on the venture in a release: “The eSerie A TIM is an innovative competition that brings Italian football into a new dimension. Esports [is] becoming an increasingly important and relevant reality, for this reason we have decided to take the field with Outplayed, a structured and prepared partner to face this new [challenge] together with Hellas Verona in a young and dynamic world.”
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Hellas Verona FC’s fellow Italian football club ACF Fiorentina recently established its own esports division through a partnership with Hexon Esports, similarly competing in both FIFA and eFootball PES.
Simone Benedetti, Co-owner of Outplayed Esports, added: “We are very honored and happy with this partnership. Hellas Verona immediately proved to be a forward-looking and proactive company towards the world of esports and young people. The eSerie A TIM is a great opportunity for our sector and we look forward to joining Hellas Verona in its path.”
Esports Insider says: Scoring a partnership with a football club is a huge win for any organisation. It’s a fantastic opportunity to expose a broad base of football fans to esports on the side of Outplayed, and a decent first step into the space for Hellas Verona.