Jen Neale joins The Story Mob as Communications Strategist

Jen Neale has left Immortals Gaming Club (IGC) to join international esports consultancy The Story Mob as Communications Strategist.

Neale had worked at IGC since 2017, where she was the Public Relations & Communications Manager. In January 2019, she also added the role of Executive Assistant to Chief Executive Officer to her responsibilities at the organisation.

Jen Neale The Story Mob
Photo credit: Jen Neale/The Story Mob

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Prior to joining Immortals, Neale worked extensively in traditional sports, including as a freelance writer for The Associated Press, and as a NHL Reporter/Managing Editor for Yahoo. Neale’s role at IGC represented her first job in esports, managing communications for a variety of brands operating under the company’s umbrella, including Immortals, MIBR, Los Angeles Valiant, and OpTic Gaming Los Angeles.

In a Twitter thread, Neale thanked her former colleagues and expressed anticipation for her new role. “Sunday was my last day at [Immortals Gaming Club],” she wrote. “The last 2.5 years have been a whirlwind and it’s been my genuine pleasure to get to work with everyone there including the teams and players. Everyone embraced this then-esports noob and made me so much better for it.

“With that being said, I’m beyond excited for the next level of my esports journey at [The Story Mob]. First movers in the esports PR space with infinite potential. Oh and founded and led by three incredible women.”

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The Story Mob was founded in early 2018 by Anna Rozwandowicz, Kalie Moore, and Nicola Piggott. The trio brought over a wealth of experience from leading communications roles at prominent companies such as ESL, BITKRAFT Esports, and Riot Games.

In September 2019, The Story Mob publicly released its second guide, Beautiful Weirdos: Telling the Stories of Esports Heroes. Concentrating on the unique nature of the stars that the esports industry is creating, the guide dives into the diverse figures that are at the forefront of esports.

Esports Insider says: The Story Mob’s impressive roster of experienced esports communications experts has just gotten a little more formidable with the arrival of Jen Neale. We wish her the best of luck in her new role.