TV 2 Norway has secured the Norwegian broadcast rights to Counter-Strike: Global Offensive series BLAST Premier.
Facilitated by Lagardère Sports, the deal will see TV 2 Norway broadcast BLAST Premier’s entire 2020 season both on television and online.
TV 2 Norway will also send two Norweigian teams to compete in BLAST Premier qualifier Elisa Invitational on May 1st-3rd. The victor of the event will head to the BLAST Premier Showdown.
Alexander Lewin, VP of Distribution & Programming for BLAST, discussed the deal in a release: “We’re delighted to renew our partnership with TV2 for 2020. With their excellent team, fantastic reach and great enthusiasm for esports, TV2 are the perfect partner to deliver BLAST to the Norwegian audience. We’re in particular thrilled that TV2 will actively participate in shaping the BLAST Premier Spring Showdown by sending 2 Norwegian teams to compete in the Elisa Invitational in Finland in early May.”
BLAST has also sold regional broadcast rights to BLAST Premier to the likes of DAZN, TV 2 Denmark, Winstrike, RTP, and ES1. Earlier this week, it was announced that TV 2 Norway had acquired the Norwegian media rights to the ESL Pro Tour.
Jansen Hagen, Editor in Chief for TV 2 Sports, also spoke on the deal: “We are really excited to be able to broadcast Blast Premier in Norway. Esports has come a really long way and BLAST is a prime example of that. TV 2 has more than 25 years of experience as humble custodians of the Norwegian peoples’ passion for sports, and we aim to do the same for esports.”
Esports Insider says: More and more of these deals are being announced as of late, and we’re just glad that tournament organisers are working to monetise their products. TV 2 Norway now has the rights to BLAST Premier and ESL Pro Tour, two of the biggest event series in the entire CS:GO scene.