North American organisation FaZe Clan has joined forces with creative platform Sugar23 to launch FaZe Studios.
Created by award-winning producer Michael Sugar, Sugar23 will collaborate with FaZe Clan to create original film and television projects.
FaZe Studios is to introduce “culturally impactful” movies and TV shows specifically targeted at the younger demographic.
Lee Trink, CEO of FaZe Clan, commented on the partnership in a release: “Creating compelling content has always been at the center of FaZe Clan’s identity, so this is a natural progression for us. Throughout our 10 year history, FaZe Clan has been connecting with an enormous youth culture audience that eludes many of the traditional entertainment players. It’s an audience that behaves and consumes differently and requires dynamic thinking.
“Michael and his team at Sugar23 completely understand that. Working in tandem with Oluwafemi Okusanya who helms FaZe Clan’s content team, FaZe Studios is the evolutionary step in delivering new types of content to our audience. We don’t believe youth culture has abandoned longform content but they want content that uniquely speaks to them.”
As per the terms of the partnership, FaZe Studios is to operate in Los Angeles while Sugar23 will run development operations of the studio.
Michael Sugar, Founder of Sugar23, added: “Given the state of the world, we are all looking to find community. I have always been drawn to the gaming world because of the way it brings people together, even from isolation. FaZe Clan fills a unique void in the content world, and with their immense reach and captive audience, they have grown into ambassadors of culture and the voice of a generation. I’m so happy my colleague Brad Foxhoven brought Sugar23 and FaZe together.
“Our exciting partnership will look to drive, create and acquire content tailored to FaZe’s audience, thereby extending their brand into the traditional content space. We are thrilled to partner with Lee, Femi and their incredible team over at FaZe Clan to bring FaZe Studios to life.”
Esports Insider says: Already one of the most recognisable brands in esports, the launch of FaZe Studios gives FaZe Clan the opportunity to be propelled further into the mainstream spotlight with the creation of original content. With a wealth of content already available, it will be interesting to see what FaZe Studios creates to stand out from the crowd.