Copenhagen-based esports agency Forevr has launched to manage “the core aspects” of the careers of esports athletes, talent, and content creators.
The agency’s CEO is Marc Ogihara, with Astralis founder Frederik Byskov serving as an investor and advisor.
Forevr has launched with a solid roster of clientele, having already signed Dota 2 champions Johan “N0tail” Sundstein and Topias “Topson” Taavitsainen, Counter-Strike: Global Offensive player Oleksandr “s1mple” Kostyliev, and Mobile Legends: Bang Bang figures Sherlin “SherlinTsu” Susanto and Zxuan “ZX.”
The services that Forevr will provide cover social media, content creation, branding, sales, and legal assistance. On its website, it describes itself as a “new concept in the esports ecosystem” by delivering a “top-to-bottom strategy.”
Ogihara spoke to The Esports Observer about the need for the agency: “I believe we’re still at an early stage in the industry for player-focused endorsements. But I also believe that’s because there has not been too much focus on the player brands yet.
“They have built huge profiles and communities, but the branding has not been done in a too professional or strategized way.”
Esports Insider says: Though Forevr describes itself as a new concept, its offering sounds rather similar to how other agencies in the industry describe themselves. With that said, it has signed some impressive client straight off the bat that will, no doubt, perk up some ears.