London-based organisation Fnatic has entered a strategic partnership with gaming chair manufacturer AndaSeat.
AndaSeat will be the exclusive gaming chair partner of the organisation and provide its players with its chairs.
The partnership will see a limited edition chair complete with Fnatic branding released on July 15th for fans to purchase. The organisation used to be partnered with gaming chair brand DXRacer.
Sam Matthews, Founder and CEO of Fnatic, discussed the partnership in a release: “At Fnatic, our goal is to seek out, level up and amplify every gamer on the planet, and with AndaSeat we have found the perfect partner to achieve this through the creation of the Fnatic Edition Anda Seat chair.
“Whether you’re competing at the highest level or gaming casually from home, comfort is something that is key to maximising your gaming experience and success, and we’re excited to bring Anda Seat’s excellence in ergonomic technology to both our players and our fans across the globe.”
Founded in 2007, AndaSeat has been exclusive chair provider for the Chinese National football and volleyball teams but has shifted its attention to esports in recent years, partnering with ahq eSports Club, LGD Gaming, and OMG eSports.
Zhou Lin, CEO and Founder of AndaSeat added: “AndaSeat is proud to bring our ergonomic technology to support Fnatic’s excellence in their way of world championships and their vision of combining channels through which young people communicate with the world’s leading and forward-thinking brands.
“The integration of AndaSeat chairs into Fnatic teams is an important step for our long-term partnership, and our commitment demonstrates an increasing maturity in the adoption of professional gaming chairs for gamers.”
Esports Insider says: Organisations joining forces with chair manufacturers is certainly nothing new in esports, with new partnerships seemingly emerging every other day. It will be interesting to see how the two parties will be able to stand out in a highly-competitive area of the industry.