ReKTGlobal, the parent company of Rogue and the London Royal Ravens, has inked a partnership with influencer development company TalentX Entertainment to form a new TalentX Gaming talent management company.
The joint venture will focus on creating and monetising business opportunities for esports athletes and streamers, combining the efforts of both founding parties.
Dave Bialek, CEO and Co-founder of ReKTGlobal, commented in a release: “TalentX Gaming is the formation of a unique and dynamic talent management company, combining ReKTGlobal’s esports industry leading position and TalentX’s meteoric and unprecedented success with TikTok content creators. This partnership now affords gaming and esports influencers and athletes with unparalleled support, insights, and execution. TXG further cements ReKTGlobal as the most diversified and unequivocal leader in esports marketing.”
Jason Wilhelm, formerly of SoaR Esports and the Sacramento Kings’ Kings Guard Gaming, will serve as CEO of TalentX Gaming. According to a release, ReKTGlobal and TalentX Gaming will act as “sister companies” with collaborations and combined efforts to create opportunities across the board.
Founded last year, TalentX Entertainment is largely focused on social media creators on the TikTok platform, including the “Sway House” group of content creators that collectively have tens of millions of followers. TalentX now has about 60 creators to its name, and has worked on campaigns with brands such as Amazon, Reebok, and American Eagle.
ReKTGlobal continues to diversify its business through partnerships and acquisitions. Beyond its ownership of Rogue and the Call of Duty League’s Royal Ravens, the esports infrastructure conglomerate also owns divisions such as Greenlit Content and direct-to-consumer fan engagement platform Fullcube.
Wilhelm added: “The esports and talent industries are exploding, yet influencers are very underserved in the gaming world. Like TalentX Entertainment, TalentX Gaming puts the creator first. It’s not just a motto; we will be in the trenches fighting battles with our creators and taking them places in their careers they never thought were possible. Every esports athlete, content creator and streamer — whether they have tens of millions of followers or are working on building their presence — will want to be part of TGX. We are going to take over. We will be the best in the business.”
Esports Insider says: TikTok is immensely popular, but a lot of creators are still trying to figure out how to best monetise the platform. As it matures, this kind of partnership could be very valuable for esports and gaming creators from other platforms.