DreamHack and ESL have extended their media rights deal with Hungarian esports outlet Esport1 for the Counter-Strike: Global Offensive ESL Pro Tour.
First established in the early stages of 2019, the deal will now last through to March 2023.
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Esport1 has acquired the rights to distribute, promote, and broadcast licensed content of all ESL Pro Tour stops for CS:GO through its own channels. The agreement is exclusively centred around broadcasting in Hungarian language.
Frank Uddo, Senior Vice President Global Media at ESL, spoke on the extension in a release: “We are delighted to expand our portfolio and secure a long-term agreement with Esport1. Esport1 is a leader in the esports media landscape in Hungary and we are excited to build on the great foundation that has already been established.”
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DreamHack and ESL have a number of media rights agreements in place for this circuit, with deals covering Poland, Norway, Finland, Russia & CIS, Denmark, Germany, Switzerland and Austria. Esports Insider spoke with Uddo earlier this month about the significant increase in media rights deals at ESL through the Pro Tour.
Balázs György Biró, Head of Communications of Esport1, added: “Esport1.hu and ESL have a strong working relationship dating back multiple years now. We are happy to take our partnership to the next level, by including DreamHack and establishing a long-term partnership.
“Together with Dreamhack and ESL, we’ll bring top quality CS:GO esports broadcasts to Hungary, exclusively in Hungarian language, on multiple digital platforms, including our latest project, a digital esport TV on mindiGO platform with Antenna Hungária called EsportGuru. Our goal is to maintain our leading position in the Hungarian esports market, and this partnership will help us in doing so.”
Esports Insider says: ESL and DreamHack have done immensely well on a media rights front with the inception of the ESL Pro Tour. Creating a circuit that ties together over 20 tournaments on an annual basis is a big sell for broadcasters, as further demonstrated by this extension.