Kingston Technology gaming brand HyperX has established a partnership with Esports Stadium Arlington to become the preferred peripheral sponsor of the venue.
The deal will outfit Esports Stadium Arlington with HyperX peripherals including headsets, keyboard, mice, controller charging docks, and mousepads, as well as provide the venue with products specifically for fan giveaway opportunities.
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The partnership will ignite on July 11th with the Esports Stadium Arlington’s official reopening. Daily programming such as weekly community tournaments and recreational gaming will line the two weeks following the venue’s doors opening to the public. The daily events will additionally include promotions and HyperX product giveaways for attendees. Esports Stadium Arlington will resume operations in phases with “limited capacity, regular sanitization and stricter health policies.”
Jonathon Oudthone, President of Esports Stadium Arlington, commented on the partnership in a release: “Holding the crown as the largest dedicated esports facility in North America comes with tremendous responsibility. It’s extremely important for us to partner with companies that can compliment the excellence and experience we provide to our players and fans. This is why we chose HyperX as the preferred peripherals partner for Esports Stadium Arlington. Their peripherals will allow us to hold true to our nature of offering the best in class products for our competitive and recreational gamers. We look forward to growing this relationship with HyperX.”
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Esports Stadium Arlington has been home to premier industry events such as FACEIT’s now-defunct Counter-Strike: Global Offensive league ECS and the 2019 edition of the Esports Awards. In January, the venue signed on with the United States Marine Corps in a deal focused on high school and college students in the country.
Kitty Nguyen, Esports Sponsorship Specialist at HyperX, added: “HyperX is excited to be the Peripherals Sponsor and providing quality HyperX peripherals to the fans at the Esports Stadium Arlington. HyperX welcomes being part of upcoming online tournaments and events that share a passion for gaming in a dedicated esports facility in Texas.”
Esports Insider says: It’s great to see venues starting to open back up after a tumultuous spell brought on by the coronavirus outbreak. Esports Stadium Arlington’s partnership with HyperX and its planned promotions should prove an excellent strategy to welcome attendees back inside its halls after a considerable hiatus.