BLAST Bounty Hunt, the inaugural Dota 2 event from tournament organiser BLAST, has received sponsorship from Nestlé brand KitKat.
The deal will provide the snack brand with branding and activation opportunities during the tournament, which begins on June 9th.
The tournament will see the likes of OG Esports, Team Secret, and Team Liquid battle it out for a $150,000 (£117.499) prize pool across five days. The event, which is a deviation from BLAST’s traditional wheelhouse of Counter-Strike: Global Offensive, will conclude on June 13th.
Leo Matlock, Commercial Director for BLAST, spoke on the deal in a release: “We’re thrilled to add a brand as reputable and well-known as KitKat to our family of partners ahead of BLAST’s first Dota 2 tournament. KitKat is a global brand and we are proud that they have chosen BLAST to further develop their burgeoning esports strategy with a bespoke partnership that maximises our far-reaching and innovative tournament approach.”
Earlier this month, BLAST unveiled gaming peripherals manufacturer SteelSeries as a sponsor of the event, with all casters and analysts being equipped with its headset during the broadcast. Bookmaker Betway has expanded its original agreement with BLAST to cover the Bounty Hunt tournament.
Georg Fischer, Marketing Manager for KitKat in Europe, Middle East, North Africa at Nestlé, also commented: “KitKat has always been about a smile in the break and getting a fresh perspective which is also very relevant in gaming and the highly competitive esports environment. We made our first steps in esports earlier this year and were overwhelmed by the positive feedback from fans, teams and partners alike. This confirmed the strong fit between KitKat and the community, and we look forward to a great collaboration with BLAST to bring meaningful, fun content and surprises to the Dota 2 Bounty Hunt!”
Esports Insider says: BLAST’s first foray into a title other than CS:GO has attracted not only good teams, but high-profile partners too. While the proof will be in the pudding in terms of how good the event will be, it’s shaping up nicely.