Australian organisation Chiefs Esports Club has entered a year-long partnership with telecommunications company Optus.
As part of the agreement, rosters under the Chief’s banner will use Optus internet connection for streaming and content creation.
Alongside Chiefs Esports Club using the services of Optus, the organisation will support the telecommunications company in the development of gaming products and services.
Mel Hopkins, Head of Marketing at Optus, discussed the agreement in a release: “We’re excited to be adding The Chiefs to our esport sponsorship portfolio. As a major partner to The Chiefs, we will be working to expand our offering to Australian gamers and the team will play an instrumental part in our strategy moving forward.
“Our Optus network will underpin the rapidly growing esports segments, providing a reliable platform to keep gamers connected and play online successfully. We look forward to working with the Chiefs and confirming our introduction into the gaming sector.”
Last year, Legacy Esports and META High School Esports both established partnerships with Optus. The telecommunications company joins Marvel, L’Oréal Paris Men Expert, Menulog, HyperX, Bond University, AOC, Mwave Australia, and Red Bull as a sponsor of the Australian organisation.
Nick Bobir, CEO of Chiefs Esports Club, also commented: “We couldn’t ask for a better partner in Optus. Gamers know how important a high speed and reliable internet connection is and need a provider they can trust. Through this partnership we will be able to assist the development of Optus products tailored to Australian gamers to optimise their gaming experience.
“This partnership reflects Optus’s continued support of the development of esports & gaming in the ANZ region and ensures they have a direct link to The Chiefs professional players & creators for feedback on how to make their products and services better tailored to our industry.”
Esports Insider says: Optus has been growing its presence in the region over the past 12 months and securing a deal with such a well-known brand as Chiefs is certainly a step in the right direction.