ESL has revealed GG.Bet, the Curacao-based esports bookmaker, as its official global betting partner for select Counter-Strike: Global Offensive and Dota 2 tournaments.
The partnership will cover all ESL One and Intel Extreme Masters (IEM) tournaments through the rest of the year, as well as the ESL Pro League Seasons 11 and 12.
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The betting operator will provide odds for each tournament match and deliver a GG.Bet-branded prediction segment during broadcasts where stage talent will discuss possible match outcomes, consulting data from the bookmaker.
Stephan Schroeder, SVP of Global Brand Partnerships EMEA, commented on the partnership in a release: “GG.Bet have been true supporters of major ESL tournaments and we are delighted to take our partnership to the next level. We are always looking for ways to further improve the tournament experience and our global partnership will open up new and exciting opportunities for esports fans.”
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In March, GG.Bet played a similar role during Season 11 of ESL Pro League Europe and North America, sporting brand real estate on broadcast as well as its own predictive segment. The deal at hand is suggested to build upon that relationship through the year across a deeper catalogue of events.
Richard Collins, CMO of GG.Bet, added: “We are proud to become ESL’s global betting partner for some of the world’s biggest esports tournaments. In partnership with ESL, we’ll be able to offer enhanced betting and predictive offerings to fans all around the world!”
Esports Insider says: This renewed and enhanced global betting partnership is likely an indicator of strong KPIs to have come from GG.Bet’s ESL Pro League sponsorship earlier this year. The global quarantines have sent esports betting handles soaring, and if there’s any time for a book to partner on a suite of premier esports events, it’s now.