South Korean recording artist Oh Se-hun, better known by his performing name Sehun, has become a shareholder in Korean organisation SeolHaeOne Prince.
APE Sports, the parent company of SeolHaeOne Prince, announced that half of the globally-recognised Korean pop duo EXO would join the organisation’s ranks.
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Financial terms were not disclosed. SeolHaeOne Prince is mostly known for its League of Legends presence, but also fields teams in PlayerUnknown’s Battlegrounds, Teamfight Tactics, and VALORANT. In late-April, the organisation declared its intent to apply for a long-term partnership in the League of Legends Champions Korea (LCK), which is slated to be implemented next year.
Kim Ok-jin, Manager of APE Sports, commented on the team’s newest shareholder in a release: “I think it will be very helpful to join EXO’s Sehun, which has established a global market in the field of entertainment, because [esports has] elements of sports and entertainment.”
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Sehun is the latest recording artist to throw his hat in the esports ring by becoming a shareholder. Other high-profile artists with esports in their portfolios include Drake, Lil Yachty, Offset, Pitbull, Swae Lee, and Wiz Khalifa.
Esports Insider says: The beauty of esports is truly within its ability to bridge connections between gaming and a number of different industries. Music has always played a tune close to esports fan’s hearts, so while a globally-renowned artist investing in esports is certainly not new, it remains a great thing to see.