This week in esports: Envy Gaming, Hurrah, L’Oréal, UNICEF

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Envy Gaming change CEO, Hurrah establish a parent holding, The Chiefs partner with L’Oréal, and Team Heretics join forces with UNICEF.

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Envy Gaming names Adam Rymer as new CEO

Envy Gaming Adam Rymer CEO
Credit: Envy Gaming

North American organisation Envy Gaming announced Adam Rymer as its new CEO, replacing Mike Rufail.

Rymer will assume the position of Envy Gaming’s CEO from July 13th. In turn, Rufail will transition to the organisation’s Chief Gaming Officer with the responsibility of “scouting, recruiting and working with” players and coaches.

Read the full article here.

Hurrah establishes parent holding for communications services parent company

French esports agency Hurrah launched what it describes as the “first communications group” dedicated to the industry, will house production company, media-buying company, and ad agency business

Read the full article here.

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Chiefs Esports Club partners with L’Oréal Paris Men Expert

Chiefs Esports Club L'Oreal Paris Men Expert
Credit: Chiefs Esports Club

Australian organisation Chiefs Esports Club welcomed global skincare brand L’Oréal Paris Men Expert as a major partner for the remainder of 2020.

The deal will see L’Oréal Paris Men Expert provide its men’s grooming products to the organisation’s players. The partnership will be activated through giveaways and “special events” such as tournaments involving Chiefs Esports Club’s players. A tweet from the organisation suggests content will also be a component.

Read the full article here.

Team Heretics makes alliance with UNICEF Spain

Team Heretics UNICEF Spain
Credit: Team Heretics

Spanish organisation Team Heretics established a partnership with charitable organisation UNICEF Spain.

Through this agreement, Team Heretics and UNICEF Spain seek to promote the socialisation and empowerment of young people through esports and gaming, promote the rights of children, raise awareness and work to reduce toxicity and bullying in networks and promote positive play behaviour.

Read the full article here.

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