TSM selects Herman Miller as gaming chair partner

North American organisation TSM has established a partnership with office furniture company Herman Miller.

The announcement comes just a day after Herman Miller unveiled its collaborative Embody Gaming Chair with Logitech G.

TSM Herman Miller
Credit: TSM

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As part of the partnership, TSM will be provided with Herman Miller’s Embody Gaming Chair, the first product it’s released as a result of its work with peripherals brand Logitech G. It’s said that the organisation worked with Herman Miller’s product designers for two years, providing feedback on their needs and demands while practicing and competing.

Leena Xu, President of TSM, spoke on the deal in a release: “TSM has been built on a foundation of innovation and technology. It may not be apparent, but using the right gaming chair is critical to a player’s performance and success. The Embody Gaming Chair can meet the specific individual needs of each of our players, which absolutely makes a difference when it comes to their gameplay. We designed and built the TSM Performance Center to be the facility of the future, and the Embody chair is an essential part of the health and wellness-focused environment we created for our players.”

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RELATED: Herman Miller, Logitech G to collaborate on esports-centric furniture

Herman Miller entered the esports industry through a deal with North American organisation Complexity Gaming, outfitting its GameStop Performance Center in Texas with its chairs.

Søren “Bjergsen” Bjerg, professional League of Legends player and Part-Owner of TSM, added: “Herman Miller and Logitech G spent months asking us, as players, what we needed most in a chair, and what resulted was the Embody. Ensuring that the chair we use is comfortable, offers proper support, and helps us play at optimal performance is critical to our success. We only use the best products when we play, and the Embody is no exception.”

Esports Insider says: Herman Miller’s products have a great reputation but it’s early days for its gaming-specific product. With that in mind, it’s quickly establishing itself as a major player in the gaming chair sector of esports through deals such as this.

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