deal marks esports entrance for Haval

Russian organisation has signed automotive manufacturer Great Wall Motors-owned marque Haval as its exclusive automotive sponsor.

This partnership is centred around the organisation’s roster in Dota 2.

RELATED: adds HyperX to roster of partners Haval

Terms of the partnership – including activations, financial details, and the length of the deal – have not been disclosed at the time of writing.

Jerome Saigot, CEO of Haval Motor in Russia, spoke on the deal in a press release: “Haval brand is founded on state-of-the-art technologies. As devotion to innovation spans across all our ventures, we are excited to announce the beginning of our partnership with such a renowned esports collective like

“We share the same ideas when it comes to self-improvement and love of discovery. We hope to see memorable tournaments ahead – and, of course, well-deserved victories.”

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RELATED: BMW partners with Cloud9, Fnatic, FunPlus Phoenix, G2 Esports, and T1’s Dota 2 team recently placed first at ESL One: Los Angeles, a tournament that was hosted online due to disruption from the COVID-19 pandemic. The organisation already has ongoing sponsorships with HyperX, Parimatch, and Fragstore.

Sergey Glamazda, General Manager of, also commented: “Esports fans are the youth who value cutting-edge tech and high emotions, and as such, there’s no doubt Haval will easily create a link with the gaming community. Our club,, is beloved by the Russian community and respected in China, which makes this partnership a logical step towards mutual benefit. We are happy to see be the first pick for the global automobile brand Haval’s esports debut!”

Esports Insider says: Whilst there are few details as to what this partnership will consist of, it’s cool to see yet another automotive brand entering esports – this time in a region that typically receives less commercial interest than North America. We’re going to have to know more about the deal before we really judge it, however.

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